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No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
When you run a restaurant, café, or food truck, your talent is cooking. You can dice, slice, julienne, and whip up a jus with your eyes closed. What might not come quite as...
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Microsoft 365 isn’t just about email and Office apps anymore — it’s about helping your business work smarter, with AI-driven tools that save time and make a real difference. With powerful features built...
Before buying a product or a service from a new business, do you check who they are? Do you care what they stand for? Do you look for team pictures or proof they’re...
Video marketing is hugely popular and if you put some effort into it, it can yield incredible results for your business. Just consider these numbers: 51% of marketing professionals worldwide name video as...
It’s no surprise that most small business owners struggle with getting their marketing messages heard by the right audience when everyone is overloaded with content and information, and social media is overcrowded. So...
It’s such a common mistake. Even professionals make it sometimes: writing product descriptions that simply describe the products and outline the features. Why is this the wrong approach? Because features don’t tell a...
What could you do with an email list? Boost donations? Entice more people to volunteer? Raise more awareness for your non-profit? Get more people to spread the word about the causes you support?...
“What am I going to write about today?” How many times have you sat down in front of a blank screen and asked yourself this question? You’re not alone. One of the biggest...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
Online Marketing
Online Marketing
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...