Blog

Image courtesy of Digitalart | FreeDigitalPhotos.net

Hey, small business owner: Why aren’t you blogging?

Ok, here’s what you might probably already know about blogging:

  • It’s the cheapest form of inbound marketing
  • Blogs give sites 434% more indexed pages and 97% more indexed links
  • Blogs on company sites result in 55% more visitors
  • Your competition is already blogging.

So, why aren’t you blogging?

Image courtesy of Stuart Miles - FreeDigitalPhotos.net
Image courtesy of Stuart Miles – FreeDigitalPhotos.net

Your blog is your company’s mouthpiece. If something happens, positive or not, I’m going to go directly to the source to find out the real story about what happened – and that source is your blog. But if you don’t have a blog, I’ll just have to read the story elsewhere and hope it’s accurate.

Your blog is your chance to make your audience understand what you believe in, why you do what you do and how you do it. So, use your company blog to tell people all this and after a while, when you get your own voice and style, your audience will understand how unique and different you are from your competitors. They’ll come to understand why they should always choose you.

 

Of course, blogging isn’t free because it takes time to:

  • Research
  • Write
  • Edit and proofread
  • Design customised visuals
  • Promote the content
  • Respond to comments

However, it’s one of the least expensive forms of inbound marketing and it pays off because you’re building a brand and your brand needs a voice.

Build a brand they’ll recognise in the dark

Image courtesy of Teerapun - FreeDigitalPhotos.net
Image courtesy of Teerapun – FreeDigitalPhotos.net

Running a blog is one of the most effective ways to build a voice for your brand, one that people will come to recognise in the dark. The content you produce and publish on your blog is linked to your company. It shows expertise, openness and willingness to help. It show how you do business.

So, even if you think that not every blog post should be your best piece, it actually should be. That’s because words matter. The things you say and the way you say them matters. So, do your best to keep your content consistent, cohesive and purposeful and try building a powerful brand with every blog post you publish.

Do you have a blog? If yes, then what made you decide to get a blog?

In this article

Attracting lots of new visitors to your website is great. But you know what’s better? Enticing them to return. Because if they return, it means they’re interested in what you’re selling so you...

If you had to book a service over the phone and your call was unanswered or you were forced to wait on hold, would you go somewhere else? According to research by GetApp,...

Do you have a friend who’s starting their own online shop? Or maybe you know a keen writer who is looking to start their own blog? If you do, you and your friend...

There are thousands of people in the UK and around the world who are working on online side projects. Those extra hours in the evenings or in the weekends can help you to...