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Think like a Dragon. Know your numbers, your market, and your edge. These six questions could make or break your online business – whether you’re pitching for investment or just aiming to grow....
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
When you run a restaurant, café, or food truck, your talent is cooking. You can dice, slice, julienne, and whip up a jus with your eyes closed. What might not come quite as...
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Just like blog posts and social media updates, press releases are a valuable part of your marketing strategy. They give you the opportunity to share your latest news with the audiences you care...
If a picture is worth a thousand words, then your organisation’s Instagram account is a storytelling goldmine. While this social network started as a place to share photos, it has quickly become one...
For every business owner who’s just getting started with selling products online, there is one theme that’s constantly running through their strategy sessions: how to promote a new online shop and get customers....
It’s no secret that discounts and promotions bring in more sales. That is if you do them right. In theory, they seem easy enough for any business to implement. You take a product...
The most important part of your ecommerce website is your checkout page. It’s where visitors become customers. In other words, it’s where you make money. But creating a seamless checkout experience isn’t easy...
Did you know that nearly 70% of online shoppers abandon their shopping carts? Imagine if this would happen in the brick-and-mortar world (and Google already did). It would mean that seven out of...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
Online Marketing
Online Marketing
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Time: We’re always complaining we don’t have enough time to get things done. However, as a marketer no day should go by without getting up to date with your website analytics. Results matter...
FourSquare, Gowalla, Facebook Places: What you are doing when and where is what smartphones appear to have been designed for. Even Twitter lets you search for tweets sent locally – location is a...
With the summer all but over, so is the festival season that has kept social networks busy in recent months with photo postings, check-ins or simple profile updates. Those active in social media...
We’d like to take the praise for predicting earlier this week that online TV was soon to come to these shores most likely in the form of classic repeats, but really it wasn’t...
In traditional business would you hand your rival a clear advantage by ignoring a route to market? A new report from office and business service specialists Regus suggests by ignoring social media for...
Selling overseas is not easy. You need to identify the right market; create localised versions of your website; change your ads so they appeal to locals; create localised distribution; and find out how...