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No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
When you run a restaurant, café, or food truck, your talent is cooking. You can dice, slice, julienne, and whip up a jus with your eyes closed. What might not come quite as...
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Microsoft 365 isn’t just about email and Office apps anymore — it’s about helping your business work smarter, with AI-driven tools that save time and make a real difference. With powerful features built...
Sadly, many professionals neglect their own portfolio websites. It’s understandable, considering they’d rather spend time working on client projects than on their own business. The problem with that is that they’re likely losing...
The most successful businesses are the ones that know not only how to win new customers but, more importantly, how to retain existing customers. How do they do that? By focusing on delivering...
Here’s an interesting statistic: According to the 2018 Edelman Brands and Social Media report “four in 10 consumers say they are unlikely to become emotionally attached to a brand unless they are interacting...
For years, doing well on Google meant building links from trustworthy websites. That’s still true. In fact, there’s no successful site out there that doesn’t have a good backlink strategy. But the internet...
From content marketing and social media campaigns to branding and strategy, it can be a challenge for many small business owners to succeed at online marketing while also focusing on growing their business....
Imagine if your non-profit organisation no longer had to worry about the seasonal drops in donations. Imagine if you could count on a reliable source of income even during down times. Here’s the...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
Online Marketing
Online Marketing
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Web Design isn’t easy. You’ve got to think about menu structure, page layout, colours, fonts and images. When setting out each page, you need to sort out where everything goes. Your menu bar,...