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Recent Articles
Microsoft 365 isn’t just about email and Office apps anymore — it’s about helping your business work smarter, with AI-driven tools that save time and make a real difference. With powerful features built...
You’re building something special online — and whether you’re starting fresh or taking your offline business to the web, your domain name is more than just a web address. It’s how people find...
What does it actually take to get your business online — and how much is that going to cost? If you’re going it alone, these might feel like million-dollar questions. But knowing the...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
This is a guest blog article written by our friends at the Public Interest Registry. All views and opinions expressed in this article are those of the authors and do not necessarily reflect...
If you’re a business that has physical premises such as a café, or operates in a fixed area such as a plumber then attracting customer from your local areas is a priority. In...
You’ve got a website, but is it a good one? Perhaps you’re planning on creating your first website and you want to make sure you get things right. So, how can you tell...
If you’re looking to get your business started online, the first thing you need is web hosting. This provides you with a place to hold everything that makes up your website — files,...
Small business owners simply can’t do without a website these days. Your customers are out there online — and they may be looking for a company like your own. But what’s the simplest...
Trying to decide between a .net, .com or .org domain name? In this guide we’ll look at the differences between these three domain extensions and the pros and cons of each one. What...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
SEO, or Search Engine Optimisation, is about making your website easier to find in search results. It helps people discover what you offer when they’re looking for it online. Many of the basics...
Your web pages might have been ranking well for the past 3 years although you’ve not changed anything but Google is starting to favour new content because information does become outdated at one...
In part one of our interview, Brian Dean of Backlinko took us through the basic of SEO, here we’ll take a more in-depth look at the actual link building process. Links are one...
Now that you’ve created your website, you’ll want people to be able to find it. Search Engine Optimisation, or SEO for short, refers to the process of enhancing your website so that it’s...
Brian Dean may not be a household name, but he’s certainly a success – an expert in search engine optimization, Brian has used his skills to escape the rat race and travel the...
Online Marketing
Online Marketing
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Google Analytics is a free in-browser app that helps you understand how your website is performing. It goes well beyond counting hits. If you have an online business, you can learn how visitors...
Video marketing is hugely popular and if you put some effort into it, it can yield incredible results for your business. Just consider these numbers: 51% of marketing professionals worldwide name video as...
It’s no surprise that most small business owners struggle with getting their marketing messages heard by the right audience when everyone is overloaded with content and information, and social media is overcrowded. So...
“What am I going to write about today?” How many times have you sat down in front of a blank screen and asked yourself this question? You’re not alone. One of the biggest...
Thanks to content marketing, small businesses can now compete on an (almost) level playing field with big brands. Because no matter the type or size of a business, the goal is the same:...
Visuals are no longer just a cool trend. They’re a necessity if you want to engage your audience. That’s because the way people are consuming content is radically changing. Just look at what...
You may have a beautifully designed landing page that’s getting heaps of visitors. But if it’s not making you money, you must be doing something wrong, right? It can often be a struggle...