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Think like a Dragon. Know your numbers, your market, and your edge. These six questions could make or break your online business – whether you’re pitching for investment or just aiming to grow....
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
When you run a restaurant, café, or food truck, your talent is cooking. You can dice, slice, julienne, and whip up a jus with your eyes closed. What might not come quite as...
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Search engine optimisation (SEO) continues to play a key role in helping to make your website easy to find by your target audience. With 2019 coming to end, it’s time to speculate about...
It’s not easy to keep up with all the changes to algorithms, constant updates and new techniques in online marketing. But if you want to ensure your small business runs smoothly in 2020,...
There’s a reason why an increasing number of brands, small to big, invest in great content to educate, guide and delight their audience. It’s because content marketing works and it’s key to growing...
As a small ecommerce business, it’s vital to pay attention to how your customers’ shopping behaviour is changing over time and what you can do to persuade them to buy, download, or otherwise...
Over the past year, there have been several new features and updates incorporated into our Website Builder platform, helping you to make the most out of your online potential. From small, quality of...
When done right, blogging can be a powerful tool to build awareness, drive traffic to your site, and give people a strong reason to trust and fall in love with your brand. But...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
Online Marketing
Online Marketing
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
How much of your website traffic comes from Google? What would happen if that source of potential customers were to dry up overnight? Would your business be able to cope if your search...
Imagine that 99% of your visitors leave without completing a desired action like buying a product, downloading your whitepaper, signing up for a free trial or for your newsletter. Or that 68% of...
So many marketers are talking about the death of the sales funnel but I have to disagree. We are actually evolving from a traditional “company-centric” brand approach focused on funnels that end in...
How was your 2014? At 123-reg we experienced one of our most exciting years ever – we released new domains, launched new products and offered support to hundreds of thousands of customers. We’re...
If you’re creating or updating a website on a budget, you’ll know exactly how hard it can be to find top-quality visuals that don’t instantly blow your budget. However, if you know where...
In our latest webinar, I’ll be addressing one of the most pressing issues in online business – getting website visitors to actually buy from you. In the video, I’ll explain the principles behind...