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Think like a Dragon. Know your numbers, your market, and your edge. These six questions could make or break your online business – whether you’re pitching for investment or just aiming to grow....
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
When you run a restaurant, café, or food truck, your talent is cooking. You can dice, slice, julienne, and whip up a jus with your eyes closed. What might not come quite as...
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Running a small business is rewarding but also insanely time-consuming. There are always so many tasks to solve that it’s sometimes impossible to find the time to keep up to date with the...
What does it take to start an online business? Is having a great idea that you’re passionate about enough or do you need other skills as well? Do you have to be able...
You know when you travel to a new city and you need a map or directions to find specific museums or restaurants? Now think of the city as being your website and you,...
So you’ve finally found that great business idea and decided it’s time to get it online, start attracting customers and generating revenue. After you’ve bought your domain name and web hosting, the next...
You’ve probably read the story many times: someone starts a personal blog, it somehow becomes viral and 90 days later that person makes £5-10K a month from blogging while they sip on a...
The alarm rings. Time to roll out of bed. Time to do it all again. It’s your business, after all, and the job won’t get done by itself. You love your business. It’s...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
Online Marketing
Online Marketing
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Creating top-quality pieces of content, whether that’s an in-depth blog post, an infographic or a microsite, is an excellent way to attract links, visitors and even news coverage. In the latest Swift Six,...
In the run up to Christmas very few people can afford the time and effort required to make a major update to their site. Plus, if you’re selling online you’ll be reluctant to...
Writing great blog posts is one thing, but getting people to read them is something else entirely. In the latest Swift Six, I’ll explain how to get more traffic to your blog. I’m...
As we near the end of 2014, here’s a look at what your marketing to-do list should include in the coming year so you know what your priorities need to be. The focus...
In this video, I’ll be explaining how you can keep an eye on your competitors in order to gather information that you can use to your advantage. It’s not hugely complicated, but it...
In this month’s video, I’ll be taking a look at things you can do to streamline your checkout. The aim here is to make sure people who begin the process of buying from...