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Think like a Dragon. Know your numbers, your market, and your edge. These six questions could make or break your online business – whether you’re pitching for investment or just aiming to grow....
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
When you run a restaurant, café, or food truck, your talent is cooking. You can dice, slice, julienne, and whip up a jus with your eyes closed. What might not come quite as...
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
If your small business isn’t doing as well as you’d like, it’s likely because you believe that buying ads and constantly talking about your products and services online is enough to get people...
When you contact a business via email, you’ll notice that the email address references the brand throughout. So, for example, email@myfancystoreshoe.com. Rarely, do you see a business using a generic email address like...
Registering a domain name is an important decision. No matter if you’re planning to use it to start a blog, present your business or non-profit organisation, sell products and services online, or flaunt...
When you run a physical store, you get to decide how you want your store to look and feel, what type of products to sell, and how to arrange them to make the...
Want to share your portfolio, business website or online shop on the web? Not sure if WordPress is the right choice for you? It most likely is. Why? Because it’s the most non-techie,...
You want to start a small business but there’s one thing that’s holding you back. You don’t know to position your business on the market. Should you aim for the masses or should...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
Online Marketing
Online Marketing
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
How do you know you’re making the right decisions in terms of user experience? Until you gain some insight into your audience you’ll never know what’s going to encourage clicks and sales. It...
In this week’s video I’ll be looking at things you can do to make sure your website visitors become customers. It’s all comes down to creating the strongest possible call to action. It’s...
There is a plethora of posts and articles on the web that list the best practices on getting the word out there about your newly launched website. I’ve read hundreds of them when...
Facebook has 829 million active users a day – so it’s clearly a place where your business can find customers. But cutting through the noise can be hard. Even if your company already...
You probably know by now the importance of ranking highly in Google, or any other search engine – more visibility equals more potential customers. But you probably also know that’s a tough job....
Online advertising is a fantastic way to attract new customers, but it can be extremely hard. Trillions of display ads are shown to internet users every year. In fact, in one month you...