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Think like a Dragon. Know your numbers, your market, and your edge. These six questions could make or break your online business – whether you’re pitching for investment or just aiming to grow....
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
When you run a restaurant, café, or food truck, your talent is cooking. You can dice, slice, julienne, and whip up a jus with your eyes closed. What might not come quite as...
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Do you have a great idea for a new business? Eager to get started online? Then the next step is to register a domain name through a trusted domain registrar like 123 Reg....
Online advertising is one of the quickest ways to send targeted traffic to your ecommerce site and start generating sales. That is if you do it right. If you don’t, it can be...
Running a pay-per-click (PPC) campaign is hard work. You need to find relevant keywords, write and prepare compelling ads, target the right audience, decide on budgets and bids. It takes time, effort and...
Are you planning to launch a new business? Or perhaps you’re looking to find new, innovative ways to expand an existing business? Whether you’re a prospective business owner, beginner or experienced entrepreneur, come...
Creating and sharing images and videos for marketing has become one of the most popular and effective digital marketing tactics in the last few years. Why? Because people don’t read on the web....
You spend hours writing what you think is an amazing piece of copy. Then you hit ‘publish’ but nothing’s happening. Although you get plenty of visitors, they’re just not buying from you. Wondering...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
Online Marketing
Online Marketing
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Segmented marketing has been around for a while. Categorising your customers (or potential customers) gives you a chance to be more direct and appealing to your recipients and hopefully see a better hit...
Coming into the new year it makes sense to re-focus what you do and how you do it, so you can be more efficient and more effective over the next 12 months. How...
If you are in business, you should be doing it to make money. If not get out now. Running a business is not for the faint-hearted and even if you have £s to...
Running an online business has many advantages over a traditional bricks and mortar company. A virtual shop front gives you the ability to attract customers from all around the world. You’re not restricted...
Royal Mail’s recent price increase has left many small businesses fearing that their business may not survive this change. The cost of first class stamps have risen 30%, from 46p to 60p, and...
There are a growing number of bloggers across the globe earning a proper and respectable wage from their online writing projects and understandably more and more bloggers or would be bloggers or content...