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Recent Articles
Microsoft 365 isn’t just about email and Office apps anymore — it’s about helping your business work smarter, with AI-driven tools that save time and make a real difference. With powerful features built...
You’re building something special online — and whether you’re starting fresh or taking your offline business to the web, your domain name is more than just a web address. It’s how people find...
What does it actually take to get your business online — and how much is that going to cost? If you’re going it alone, these might feel like million-dollar questions. But knowing the...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
When you’re a Self Starter you know that you’ve got to get things done. That means identifying the right tools to help you do a job and the right guides to help you...
Once you’ve registered a domain name you like, it’s important to keep a hold of it. Especially if you’re using it for your website and email address. But keeping hold of a domain...
Celebrity chef Theo Michaels is the ultimate Self Starter. Eight years ago, Theo resigned from his corporate job in London and started wearing an apron for a living. Today, he is a popular...
Running your own business can be incredibly rewarding, but that doesn’t mean there aren’t challenges along the way. We’ve already looked at how Microsoft 365 can help you be more productive, and in...
With more than 180 million active buyers worldwide, eBay is one of the world’s biggest online marketplaces. Statistics suggest that as many as two billion transactions are made through the platform every day....
In 2007, Fumio Obata’s digital presence was a blank canvas. He chose 123 Reg to exhibit his artistry online, and 15 years later, his website continues to evolve with his portfolio of work....
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Theo Michaels
Lazy Bear Coffee
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SEO Advice
SEO Advice
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
SEO, or Search Engine Optimisation, is about making your website easier to find in search results. It helps people discover what you offer when they’re looking for it online. Many of the basics...
Did you know that 97% of consumers search for local businesses online? When searching online, many people search by location as most of the times they’re interested in a nearby business. For example,...
Since the Venice update, local keywords research has been a hassle. Sure, you could still use the Google Keyword Tool to find out search volumes for keywords with Geo Modifiers such as “City...
Now, more than ever, local SEO needs to be a key focus of any local company’s marketing plan. Search engines are constantly updating their algorithms to ensure that when users search online they...
Like most of you, I stumbled into SEO. I was working for a marketplace that was selling website templates and the CEO asked me to look into that “SEO stuff”. It’s been a...
Getting traffic to your site can be a real challenge in today’s crowded marketplace. Reaching and attracting new readers while, at the same time, building a brand, takes a lot of time and...
Online Marketing
Online Marketing
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Google Analytics is a free in-browser app that helps you understand how your website is performing. It goes well beyond counting hits. If you have an online business, you can learn how visitors...
Giving Tuesday will be here before you know it. If you’re a non-profit, there’s no better time than now to start preparing. In fact, the earlier you start preparing, the better you’ll be...
Drinking more water. Walking 30 minutes every day. Blogging. They’re all things we know we should do more of, and we’re aware of the benefits of doing them. So why don’t we do...
Want to learn how to turn a hobby into a profitable business? Or how to use online marketing to boost sales and grow your small business? Read. At least that was the typical...
Every small business owner should strive to stay on top of industry news and trends. And blogs are an excellent way to get the essential tips, advice and resources you need to run...
Every non-profit has an audience. But there’s a huge difference between an audience and a community. An audience is one-way. An audience is passive. An audience doesn’t participate, share or encourage others to...
Before buying a product or a service from a new business, do you check who they are? Do you care what they stand for? Do you look for team pictures or proof they’re...