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Recent Articles
Microsoft 365 isn’t just about email and office apps anymore. It’s about using smart tools and AI to help your business work smarter. With powerful AI features built in — plus a growing...
You’re building something special online — and whether you’re starting fresh or taking your offline business to the web, your domain name is more than just a web address. It’s how people find...
So, you’ve got yourself a domain name? Brilliant! You’re now one step closer to building your brand online — be that to show off your skills as a freelancer or to sell your...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
What does it actually take to get your business online — and how much is that going to cost? If you’re going it alone, these might feel like million-dollar questions. But knowing the...
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
From fresh startups to big brands, the threat of cyberattacks looms large for online businesses. Cybercriminals are getting smarter — often targeting websites in ways that small businesses struggle to spot or stop....
In a world overflowing with information, the .info domain cuts through the noise. The perfect space from which to inform, educate, and inspire. No need for confusing acronyms or letters — .info speaks...
A mobile-friendly website is one that’s been designed to work just as well on smartphones as it does on desktops. The idea is simple: visitors should have a great experience, wherever they are....
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
Search Engine Optimisation is all about making your website easy for search engines to find and, in turn, making it more visible to people who are searching for what you have to...
If you’re just getting started with search engine optimisation (SEO), you might be tempted to go through Google’s ranking factors one by one and create a list of things you need to do...
One day you’re riding high in the Google rankings. The next thing you know, your site seems to have dropped. It can be a major worry, especially if Google drives a significant amount...
There’s no doubt that search engine optimisation (SEO) can be a challenging technique to master, especially when you’re busy running your own business. While its main purpose is quite simple – to help...
Customers are going to Google to find products and services near them. Stats show that 46% of all searches on Google are local and almost 29% of customers search for local businesses at...
The first major Google update of 2021 is on the horizon. It’s called Page Experience and it includes three new Core Web Vitals — ranking signals that Google considers important to measure a...
Are you struggling to attract more visitors to your website? Do you feel like you’ve followed most search engine optimisation (SEO) best practices but you’re just not getting the results you were expecting?...
Online Marketing
Online Marketing
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Google Analytics is a free in-browser app that helps you understand how your website is performing. It goes well beyond counting hits. If you have an online business, you can learn how visitors...
Every day, millions of people go to Google to search for everything from personalised gifts to nearby caterers and plumbers. If people are searching for your business, products, or services, the hope...
Running an online business is bound to be time consuming. There are so many tasks that you need to tackle day to day. Thankfully, there are some fantastic tools available to help simplify...
If you had to book a service over the phone and your call was unanswered or you were forced to wait on hold, would you go somewhere else? According to research by GetApp,...
Being a Self Starter means having to constantly juggle 101 things at a time. One moment you’re writing blog posts and the next you’re planning an email marketing campaign or analysing weekly social...
If you’re a business that has physical premises such as a café, or operates in a fixed area such as a plumber then attracting customer from your local areas is a priority. In...
Want to know how to start an online business? This guide is packed with everything you need to know about getting a business online, from the idea phase to online marketing. No two...