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Recent Articles
Microsoft 365 isn’t just about email and Office apps anymore — it’s about helping your business work smarter, with AI-driven tools that save time and make a real difference. With powerful features built...
You’re building something special online — and whether you’re starting fresh or taking your offline business to the web, your domain name is more than just a web address. It’s how people find...
What does it actually take to get your business online — and how much is that going to cost? If you’re going it alone, these might feel like million-dollar questions. But knowing the...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Launched in 2016, TikTok became a tremendous success on the social media scene by offering users the ability to post short-form videos. Far from a short-lived fad or gimmick, TikTok today boasts over...
Adam Blakey and Vicci Small set up Lil Beatz and began offering urban dance classes to under tens in 2018. Since then, they have really got into the rhythm of running a business...
Picture the scene: You notice your web traffic has fallen away to zero, so you start your investigation by visiting your site only to find it has been replaced by an error message...
Chris Ross had been in search of a gap in the market in the hospitality sector for some time when the idea for The Floodgate first kicked off. Alongside old friends, he was...
In terms of advertising options, few platforms can match the power and reach offered by Google Ads. Not only does this tool allow you to publicise your business on the world’s most popular...
If you don’t have the budget to assemble a top-tier marketing team, you’ll need some great tools to take your marketing to the next level. To help you reach your marketing goals this...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
SEO, or Search Engine Optimisation, is about making your website easier to find in search results. It helps people discover what you offer when they’re looking for it online. Many of the basics...
There is no magical recipe for successful SEO, it is more about constantly applying well-know approaches. The rules that search engines use to rank websites is ever-changing, thus your efforts should be consistent....
Writing content for the web can be challenging, especially because web users don’t read a lot. According to a research study conducted by usability expert Jacob Nielsen, web users scan the text and...
Bounce rates are considered an important ranking factor by search engines. That’s because bounce rates measure the quality of visitor engagement. Usually, the lower the bounce rate, the higher the engagement. First, let’s...
The meta description is mainly used by search engines and is a great way to get traffic to your site, but it can be tricky to get it right. This short paragraph is...
Since Google Penguin at the end of April, the old adage of “Content is King” has taken a whole new giant step. The new ranking algorithm changes sees websites who publish lots of...
Trust builds trust and trust builds authority. Authority is an important factor that helps rise up the rankings, which means that, in terms of SEO, authority has a positive influence on search engine...
Online Marketing
Online Marketing
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Google Analytics is a free in-browser app that helps you understand how your website is performing. It goes well beyond counting hits. If you have an online business, you can learn how visitors...
Website copy is vital. It’s one of the things potential customers will use to form a picture of your business, your products and whether they want to do business with you. No matter...
What makes a successful business blog? Is it just high-quality content? Or are there also other elements that contribute to its success? Sure, publishing great content is a must as it helps to...
There are businesses that spend millions on advertising, trying to get noticed and attract more customers. Sometimes they succeed, and other times they fail, despite their significant investment. Then there are also businesses...
If you’re running an online business the chances are you’re engaged in a constant effort to attract more customers to your website. Maybe you’re already well established and have at least one tried...
Pay-per-click advertising is a great way to drive people to your website. But if you’re not doing it right, it can be expensive. Or perhaps you’re finding that not enough people are actually...
If your idea of content distribution is to share a link to your newest blog post on Twitter and Facebook, and then give yourself a nice pat on the back and call it...