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Recent Articles
Microsoft 365 isn’t just about email and Office apps anymore — it’s about helping your business work smarter, with AI-driven tools that save time and make a real difference. With powerful features built...
You’re building something special online — and whether you’re starting fresh or taking your offline business to the web, your domain name is more than just a web address. It’s how people find...
What does it actually take to get your business online — and how much is that going to cost? If you’re going it alone, these might feel like million-dollar questions. But knowing the...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Customers are going to Google to find products and services near them. Stats show that 46% of all searches on Google are local and almost 29% of customers search for local businesses at...
Many small business owners dismiss paid advertising as something they don’t need to worry about when they’re getting started. Why? Because most believe it’s too expensive for their tight budget. They feel they...
Every website needs to be hosted so it can be accessed online. That’s what hosting does – it provides a ‘home’ to hold everything that makes up your website (that is, files, code,...
How do you know if people are talking about your brand on social media? If they tagged your brand in their posts, you can simply check your notifications to see what they’re writing...
Jenny Prevel’s online business proves how much she loves dogs. Back in 2004, when she adopted her first rescue dogs, she wanted to create an online community where her fellow dog-lovers could share...
Do you really need to urgently change your online banking password, or is that email from a hacker who’s trying to get hold of your login details? It’s not always easy to spot...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
SEO, or Search Engine Optimisation, is about making your website easier to find in search results. It helps people discover what you offer when they’re looking for it online. Many of the basics...
Online Marketing
Online Marketing
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Google Analytics is a free in-browser app that helps you understand how your website is performing. It goes well beyond counting hits. If you have an online business, you can learn how visitors...
Writing blog posts, copy for your website, sales pages, tweets – it’s all hard. Words are hard. It takes practice to reach that point where you can string words together in a way...
Does this sound familiar? “I built my website, promoted it on social media and Google through paid ads, and I’m getting lots of visitors. But no one is buying.” It happens to lots...
Online giving has become an important part of donating for supporters. Consider these stats: Online giving increased in 2016 by 7.9% year-over-year; Donations made via websites, social media and apps account for 26%...
So you’re running your business website or blog on WordPress.org and want to give it that little something extra. Enter: plugins! The opportunities are limitless as there’s a plugin for just about anything,...
If you’ve launched an online business, then you’ll need to market it. There are plenty of ways to do this – from search engine optimisation (SEO) to social media adverts. And there are...
So you’ve got a passion for writing and you want to use it to make money through blogging. It might seem like an impossible dream, but plenty of people run profitable blogs and...