Popular Topics
Featured Articles
Recent Articles
Recent Articles
Think like a Dragon. Know your numbers, your market, and your edge. These six questions could make or break your online business – whether you’re pitching for investment or just aiming to grow....
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
When you run a restaurant, café, or food truck, your talent is cooking. You can dice, slice, julienne, and whip up a jus with your eyes closed. What might not come quite as...
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Starting off a career as a freelancer, whether you’re a copywriter, a photographer or an accountant, is not easy. One of the most challenging parts of freelancing is finding and landing your first...
Anyone can start a business online, right? You come up with a brilliant idea, build your product or put together a list of products and services you want to sell, get a website...
When you’re dealing with the day-to-day tasks and challenges of running an online business, worrying about security or site backups can come way down your list of priorities. That’s understandable. Your website has...
Excited about turning your big idea into an online business? If you’ve already registered your domain name and bought a hosting package, the next step is to build your website. You’re probably wondering...
Do you know which social network is bringing you the most traffic? Or which exact tweet or Instagram post sent the most leads to your site this month? What about how much traffic...
The digital world is full of marketing and advertising terms and acronyms like ROI, PPC, CTR, CTA, conversion rates, backlinks, and countless others. If you’re just getting started online, it can feel overwhelming...
Ready for business?
Get everything you need to take your idea online in minutes.
Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
Online Marketing
Online Marketing
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Ask any online retailer what the key drivers are for profitable sales and increased visibility, and after email marketing and SEO, Google AdWords generally comes in at a close third place. While SEO...
Hello! In this Swift Six video I’ll be looking at how to spot mistakes on your website. This is really important and something you should get into the habit of doing. If your...
Online video is massive. BlinkBox, Netflix and YouTube exemplify the success of streaming. On YouTube alone, over six billion hours of video are watched each month, with 100 hours of footage uploaded every...
A website is vital for any business. Any business which trades online needs to complement their efforts with some form of online advertising. The greatest challenge for any small business is getting potential...
How much time do you spend thinking about your brand? If you’re totally honest the answer will probably be “not enough”. Which is understandable – managing a growing business is a full-time job...
Have your landing pages got what it takes to turn visitors into customers? In the latest Swift Six video, I’ll guide you through the key elements of a highly-converting landing page.
...