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Think like a Dragon. Know your numbers, your market, and your edge. These six questions could make or break your online business – whether you’re pitching for investment or just aiming to grow....
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
When you run a restaurant, café, or food truck, your talent is cooking. You can dice, slice, julienne, and whip up a jus with your eyes closed. What might not come quite as...
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Hands up who loves their business? You’ve nurtured it from an early age. Sure, there have been growing pains, but now it’s walking on its own. Your business is your baby. As with...
Working for yourself isn’t easy. Nobody said it would be. Are you self-employed? A director? An entrepreneur? However you associate, one thing’s for sure: managing your own business takes grit and determination. The...
If you’re constantly waking up in the middle of the night worried about the millions of things you need to do, that have gone wrong or could go wrong, you’re not alone. Launching...
In a market that’s now stiflingly competitive, how do you stand out from hundreds of similar businesses that claim to be as good as you, if not better? How do you get people...
Working life can be great. But sometimes, it can be, well, not so great. What once felt like an ideal career choice can start to grind you down. That’s the position Bradley Allen,...
If you’ve created an online course, how do you go about promoting it and enticing people to buy it? Do you put it up on a popular online learning marketplace like Udemy? That’s...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
Online Marketing
Online Marketing
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
As a business owner which do you have more of – time or money? Unless you’re lucky the answer is most likely to be the former. In my experience, growing firms tend to...
Online purchasing has gone through the roof in recent years and continues to rise. With online buying comes new ways of supporting those purchase choices with the online mindset playing a big role...
When you think of the factors that persuade someone to buy a product or service online what springs to mind? Price is certainly a consideration, as is the visibility generated by aspects such...
In Part One of our Paid Advertising series, we explained what AdWords and AdSense are and looked at the differences between the two. In this Part Two we will take a closer look...