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No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
When you run a restaurant, café, or food truck, your talent is cooking. You can dice, slice, julienne, and whip up a jus with your eyes closed. What might not come quite as...
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Microsoft 365 isn’t just about email and Office apps anymore — it’s about helping your business work smarter, with AI-driven tools that save time and make a real difference. With powerful features built...
When a new visitor lands on your website, it’s not time to celebrate just yet. The next step is to keep them there but the fight for that second click isn’t easily won....
Anyone can post on social media. But few brands know how to use platforms like Facebook, Twitter or Instagram to create meaningful interaction. There’s more to a strong social media strategy than tweeting,...
If you’re a small business owner on a shoestring budget, chances are you’ve not hired any or many other professionals to assist you with marketing your business online. So you learn by doing....
The shakeup of data protection regulations that is GDPR is almost upon us. The new rules will come into force on May 25th. If you haven’t heard of GDPR, or if you have...
How do you feel when you click on a link and end up on a page like this? It’s frustrating, isn’t it? You click on one of the results expecting to see a...
It’s what every small business owner fears the most: an inexplicable drop in sales on your website. It could be a sudden, jump-off-a-cliff type drop, or it could be a slow and consistent...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
Online Marketing
Online Marketing
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...