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Recent Articles
Microsoft 365 isn’t just about email and Office apps anymore — it’s about helping your business work smarter, with AI-driven tools that save time and make a real difference. With powerful features built...
You’re building something special online — and whether you’re starting fresh or taking your offline business to the web, your domain name is more than just a web address. It’s how people find...
What does it actually take to get your business online — and how much is that going to cost? If you’re going it alone, these might feel like million-dollar questions. But knowing the...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
123 Reg is Britain’s number one domain and web hosting company. For the past 20 years, we’ve been on a mission to make it simple for Britain’s small business owners to succeed online....
There was a time when business owners couldn’t build a website, get it online, or make minor changes to it without the help of a web developer. Fortunately, those days are gone and...
Being a Self Starter means having to constantly juggle 101 things at a time. One moment you’re writing blog posts and the next you’re planning an email marketing campaign or analysing weekly social...
If you’ve spent much time registering domains, or reading about the industries that have sprung up around them, you’ve probably come across the concept of domain parking at some point. What is domain...
Dreaming of starting a business? Here’s some inspiration from people who have been there, done that. The road hasn’t always been smooth for these Self Starters, but they’ve reached a place where what...
You work hard building your business and your brand, so it makes sense that you’d want to do as much as you can to protect them. In this guide, we’ll be looking at...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
SEO, or Search Engine Optimisation, is about making your website easier to find in search results. It helps people discover what you offer when they’re looking for it online. Many of the basics...
Even now, after Google’s numerous stark algorithm changes over the past couple of years, some site owners are still having trouble developing a proper content strategy. You can still stumble across content strategies...
Are you an absolute beginner in terms of SEO? Nick Leech, Group Marketing Director at 123-reg, talks about six major SEO tips for absolute beginners in this Swift Six video presentation aimed at...
No matter what business or industry you’re in, you probably have an idea how competitive the search landscape is. Being in a very competitive industry means you are competing with hundreds if not...
With fantastic new generic Top-Level domains like .london, .tech, .ninja, .plumbing having been launched or being released soon, it may be time to change domain names
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Think search engines rank sites higher just because they’re popular? Wrong. A site doesn’t rank higher just because it gets a lot of traffic. Search engines actually care more about trust and authority...
Never have reviews and testimonials been such an effective way to prove your business is awesome, is trustworthy and delivers on its promises. Now, with Google Places prominently displaying reviews, it’s more important...
Online Marketing
Online Marketing
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Google Analytics is a free in-browser app that helps you understand how your website is performing. It goes well beyond counting hits. If you have an online business, you can learn how visitors...
You’re doing a great job at getting visitors to your site. But then they leave without buying from you. Why is that and how can you fix it? Here’s the thing: a product...
Do you treat all your customers the same? Do you lump them into one big group regardless of how many times they’ve purchased from you and how much money they spent on your...
Are you creating useful, informative, interesting content yet getting few visitors to your site or blog? Maybe you’re wondering why no one or very few people are clicking on the headline you’re promoting...
If you’re a blogger, a small business owner or a professional who is looking to make a name for yourself in your field, you need to write an ebook. Why? Because there are...
If you want to inspire visitors and motivate them to take action and support your non-profit’s mission, then you need a strong call-to-action (CTA). A CTA is a powerful, compelling word or phrase...
What does it take to market your new business online? How can you get the proverbial word out when you’re just getting started? As a small business, you probably don’t have the luxury...