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Recent Articles
- By 123 Reg
- 6 min read
It’s a common mistake — even among professionals — to write product descriptions that only list features. Too often, copy ends up reading like a spec sheet rather than a story, leaving customers...
- By Thom Harrison
- 11 min read
AI is changing the way businesses get things done — and not just for the ‘big tech’ firms. In fact, small-to-medium sized business owners might be the ones set to gain the most...
- By Thom Harrison
- 11 min read
These days, having a website isn’t a choice — it’s essential. It’s the first place people look to find a business and see if you’re the real deal. Being online gives your brand...
- By 123 Reg
- 3 min read
We live in a fast-moving digital world where every tap, click, and character counts. Your website address does more than lead people to your site – it shapes how easy it is for...
- By Will Stevens
- 5 min read
Many small business owners dismiss paid advertising as something they don’t need to worry about when they’re getting started. Why? Because most believe it’s too expensive for their tight budget. They feel they...
- By Alexandra Gavril
- 5 min read
Every website needs to be hosted so it can be accessed online. That’s what hosting does – it provides a ‘home’ to hold everything that makes up your website (that is, files, code,...
- By 123 Reg
- 3 min read
How do you know if people are talking about your brand on social media? If they tagged your brand in their posts, you can simply check your notifications to see what they’re writing...
- By 123 Reg
- 4 min read
Jenny Prevel’s online business proves how much she loves dogs. Back in 2004, when she adopted her first rescue dogs, she wanted to create an online community where her fellow dog-lovers could share...
- By 123 Reg
- 4 min read
Do you really need to urgently change your online banking password, or is that email from a hacker who’s trying to get hold of your login details? It’s not always easy to spot...
- By Will Stevens
- 6 min read
Deciding where to invest your time and resources to promote your website can be a difficult task. If you’ve already done some research, you may be wondering: is search engine optimisation (SEO) or...
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Domains
Domains
- By 123 Reg
- 3 min read
We live in a fast-moving digital world where every tap, click, and character counts. Your website address does more than lead people to your site – it shapes how easy it is for...
- By 123 Reg
- 7 min read
Domain forwarding lets you send visitors to your main website, even if they’ve typed in a different address. You can be sure that anyone landing on an old or alternative domain gets directed...
- By 123 Reg
- 4 min read
It’s been more than a decade since the internet saw the launch of its first dedicated adult domain extension: .xxx. What began as a controversial idea in the early 2010s has matured into...
- By Thom Harrison
- 4 min read
Wales isn’t just famous for its castles, coastlines, and choirs – it’s a country full of creativity, community, and pride. Now, you can bring a little bit of that Welsh spirit to the...
- By 123 Reg
- 2 min read
I’ve mentioned a few domain name disputes here in the last few months. Another has just caught my eye. It involves that online behemoth, Google, and a chap called Jan Jeltes from Eden...
- By 123 Reg
- 2 min read
Watching Dragons’ Den on BBC2 last night, I found myself literally shouting at the TV at one of the prospective investments. It was a website that has video recipes for people to watch...
- By 123 Reg
- < 1 min read
The dotCYM campaign has been running for a little while now. The aim of the campaign is to get Wales its own domain extension – .cym If successful, websites would be able to...
- By 123 Reg
- < 1 min read
Back in December, Google announced something new called Knol. It’s a sort of competitor to Wikipedia. They opened it to everyone this week, so now you and I can log on and write...
- By 123 Reg
- < 1 min read
Over on the Wired website they’re reporting that today marks 25 years since the automated Domain Name System (DNS) was first tested. The Domain Name System is one of the crucial elements of...
- By 123 Reg
- < 1 min read
VeriSign has just released its latest Domain Name Industry Brief. You can grab a copy here (PDF, 325KB) and see the previous editions too. This quarterly report takes a look at the domain...
SEO Advice
SEO Advice
- By 123 Reg
- 7 min read
Domain forwarding lets you send visitors to your main website, even if they’ve typed in a different address. You can be sure that anyone landing on an old or alternative domain gets directed...
- By Thom Harrison
- 6 min read
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
- By Thom Harrison
- 8 min read
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
- By Thom Harrison
- 11 min read
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Business
Business
- By 123 Reg
- 6 min read
It’s a common mistake — even among professionals — to write product descriptions that only list features. Too often, copy ends up reading like a spec sheet rather than a story, leaving customers...
- By Thom Harrison
- 11 min read
AI is changing the way businesses get things done — and not just for the ‘big tech’ firms. In fact, small-to-medium sized business owners might be the ones set to gain the most...
- By Thom Harrison
- 11 min read
These days, having a website isn’t a choice — it’s essential. It’s the first place people look to find a business and see if you’re the real deal. Being online gives your brand...
- By Thom Harrison
- 10 min read
Google Ads is a tool that can put your business in front of customers who are searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) platform, it lets you run...
- By Tim Fuell
- 7 min read
So you’ve started your own company – or you are thinking of doing so – that’s brilliant, just remember that with furthering your idea comes responsibilities and many of those are legal responsibilities...
- By Nick Leech
- 7 min read
I started Euston Digital (now Barracuda Digital) with a colleague back in 2000, and we were ahead of the curve. But by the time I left in 2012, some competitors were five times...
- By Tim Fuell
- 6 min read
Starting a business is the easy bit. Working out where your empire is heading and where your role will end is probably the hardest part. Whether you are just starting up your business...
- By 123 Reg
- 5 min read
In the latest in a series of posts on going it alone Barry Adams of SEO consultancy Polemic Digital looks at one of the toughest issues faced by successful small businesses – how...
- By Tim Fuell
- 4 min read
You’ve made the commitment to run your own business, you are juggling the work / life balance, you may even be holding down a ‘real’ job at the same time. Be warned, it’s...
- By Will Stevens
- 6 min read
It’s a sad fact of life that people are willing to make snap decision based on very little information. That means many smaller businesses don’t get the chance to impress potential clients –...
Online Marketing
Online Marketing
- By Thom Harrison
- 10 min read
Google Ads is a tool that can put your business in front of customers who are searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) platform, it lets you run...
- By Will Stretton
- 6 min read
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
- By Thom Harrison
- 8 min read
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
- By 123 Reg
- 5 min read
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
- By 123 Reg
- 3 min read
Hello! In our latest Swift 6 video, we’ll be looking at a crucial aspect of online marketing for many small businesses – local search engine optimisation (SEO). If you’ve never heard of local...
- By Will Stevens
- 6 min read
So you’ve set up your ecommerce site and you’ve started to make a few sales. At this point, there’s probably a temptation to think your website is finished and focus on other aspects...
- By Will Stevens
- 4 min read
The problem is as old as business itself – someone has a need, you can meet it but the potential customer doesn’t know you exist. Advertising used to be the only solution to...
- By Will Stevens
- 6 min read
So, you’ve decided you want to start a blog. Perhaps you’re running a business and want to give content marketing a try. Or maybe you’re keen to write about your passion and share...
- By Alexandra Gavril
- 8 min read
What if instead of paying hundreds or thousands of pounds to promote your business, your customers did it for you for free? What if they happily shared your content and their positive experience...
- By Will Stevens
- 3 min read
Data protection rules across Europe are set to change, and if your small business collects personal data from customers, then you need to know what’s happening. The new set of rules is called...