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Think like a Dragon. Know your numbers, your market, and your edge. These six questions could make or break your online business – whether you’re pitching for investment or just aiming to grow....
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
When you run a restaurant, café, or food truck, your talent is cooking. You can dice, slice, julienne, and whip up a jus with your eyes closed. What might not come quite as...
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Whether you sell handmade candles online or monthly subscriptions to your fitness programme, your pricing page is crucial to the success of your business. It represents the point at which a visitor is...
When you first make the decision to start your own website, the amount of information out there is petrifying. You browse through blog posts and guides, and watch webinars where people talk about...
Small business owners often face tough decisions when it comes to choosing the right strategies or tools to establish or grow their presence online. One of these decisions may also be whether to...
So you’ve decided to start a blog. Whether it’s a hobby blog that you’d like to turn into a profitable business later on, or an educational business blog that you can use to...
Are you planning to make online shopping available on your website, change your delivery fees or run a sale or promotion on your site? Do you want to let your customers know about...
You have a nice-looking site and when you look at your traffic, the numbers look great. The problem is no one or very few of those tens or hundreds of visitors are taking...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
Online Marketing
Online Marketing
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
The web is getting personal. Amazon bases its homepage on the products you’ve visited in the past; Netflix provides constant suggestions as to what you should watch next based on programmes you’ve already...
You’ve put a lot of effort into creating a great website and of course you want people to visit and to stick around. You want them to spend more than a few seconds...
If you’re looking for a better, more personal way to connect with customers, Periscope is the answer. It’s one of the newer and increasingly talked about social technologies that lets anyone broadcast video...
Are you making a personal connection with your customers? We’ve already looked at ways small businesses can use a bit of personality to get an advantage over their bigger rivals. But what about...
What do you do when you’ve returned to the UK after running a backpackers’ hostel in Malawi for eight years? Setting up a business that sells children’s teepees may not seem the most...
Do you pile in the car, drive to your nearest big supermarket and do one big weekly shop? If so, then your shopping habits may well be unusual. Although the weekly shop was...