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Think like a Dragon. Know your numbers, your market, and your edge. These six questions could make or break your online business – whether you’re pitching for investment or just aiming to grow....
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
When you run a restaurant, café, or food truck, your talent is cooking. You can dice, slice, julienne, and whip up a jus with your eyes closed. What might not come quite as...
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Attracting lots of new visitors to your website is great. But you know what’s better? Enticing them to return. Because if they return, it means they’re interested in what you’re selling so you...
Getting your offline business online can feel like a monumental task. If you’ve never done it before, it’s easy to spend months or even years reading blog posts and ebooks and joining webinars...
Thinking of starting your own business but not sure you have what it takes to succeed? While a good business idea is always a good start, you will need much more than that...
On average, how many emails do you exchange with your remote team a week? And how much does it usually take you to brief everyone on new projects or goals you want to...
For a few years now, a statistic has been floating around that the average person’s attention span is shorter than that of a goldfish, which is about eight to nine seconds. But is...
Instagram has become one of the top social networks used by consumers to discover, research, and talk about new products. Businesses around the world, from big brands to startups and local mom-and-pop shops,...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
Online Marketing
Online Marketing
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
You may have a nicely designed website that you’ve tried to promote through social media and paid advertising. You’ve probably also done a bit of search engine optimisation (SEO) to help more people...
In this Swift Six, I’ll be taking you through some tips that can help your website generate more leads for your business. Leads are absolutely vital for online businesses, so you really should...
In this the latest video from 123Conf, an event held at Google’s London headquarters earlier this month, Rob Mathers will explain how using emotion can help you build a stronger business. The video...
Set foot on any high street in Britain and you will instantly know where you can get a burger, where you can get a pizza, where you can get a coffee, where you...
In this Swift Six, we’ll be looking at things you can do to your website that will drive customers away. These are common mistakes so make sure that your site doesn’t make any...
A great visual social network – and one that probably flies under the radar compared to other social platforms – is SlideShare. It hosts a plethora of slide decks where you can find...