We live in a fast-moving digital world, where every second counts and every detail matters. In this environment, your website address plays a bigger role than ever in how easily people find, remember, and share your brand.
When every character counts
Short domain extensions give you more space to communicate. A two- or three-letter extension, such as .co, .tv, or .io, is easier to type, read, and remember than a long or complicated domain.
Short domains are also mobile-friendly. Over 60% of web traffic now comes from mobile devices, and long URLs can be hard to read or type on smaller screens. A short, simple domain makes browsing, sharing, and typing links far easier for your audience.
Those last few letters at the end of a domain name are called the extension or “TLD” – for more, check out our article: What is a Top-Level Domain?
Trusted by big brands
Many well-known companies have recognised the power of short domains and use them as branded shorteners. Google, for example, uses g.co as an official URL shortcut, Cisco uses cs.co, and Starbucks uses sbux.co.
Short, clean domains make links shareable, strengthen brand recognition, and give users a professional impression. These examples show that even global brands prefer short domains for clarity and memorability.
More reasons to go short
✓ Easy to remember – Short extensions stick in the mind far better than long, complex domains.
✓ Better for marketing – They fit neatly on business cards, emails, and social posts.
✓ Boosts trust – Clean, simple URLs look professional and are more likely to be clicked.
✓ Higher availability – Shorter extensions like .co, .io, or .tv are less crowded than .com, giving you a better chance of securing your preferred name.
✓ Global appeal – Many short extensions are recognised worldwide, helping your brand reach international audiences without confusion.
In a digital world that moves fast, short domain extensions give your brand a clear, memorable, and professional online identity. Whether you’re sharing links, promoting your website, or building a strong brand, a shorter domain extension makes your online presence more effective and easier for people to remember.
For more, see: Names That Click – How to Choose the Right Domain Name
