Popular Topics
Featured Articles
Recent Articles
Recent Articles
Microsoft 365 isn’t just about email and Office apps anymore — it’s about helping your business work smarter, with AI-driven tools that save time and make a real difference. With powerful features built...
You’re building something special online — and whether you’re starting fresh or taking your offline business to the web, your domain name is more than just a web address. It’s how people find...
What does it actually take to get your business online — and how much is that going to cost? If you’re going it alone, these might feel like million-dollar questions. But knowing the...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Choosing a hosting plan for your website can be confusing. With so many options to pick from, it can feel like you’re at risk of getting things wrong. One of the most confusing...
Want to know how to start an online business? This guide is packed with everything you need to know about getting a business online, from the idea phase to online marketing. No two...
When the pandemic hit, Joe Birchley found it was the ideal time to level up his lifelong interest in carpentry and build a business. Starting small and taking on local projects, he expanded...
WordPress started life as a blogging tool, but it’s now possible to build almost any kind of site you can think of using WordPress, including an online shop. In this guide, we’ll look...
Albert King had never realised the value of his work until a fellow artist encouraged him to exhibit it. Many decades later, he continues to showcase his unique, contemporary pieces online, embracing technology...
With everything you’re juggling to get your website online, security may not be at the top of your list. But here’s the thing: website security isn’t just for the big, popular brands. It’s...
Ready for business?
Get everything you need to take your idea online in minutes.
Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
SEO, or Search Engine Optimisation, is about making your website easier to find in search results. It helps people discover what you offer when they’re looking for it online. Many of the basics...
Building a multi-million dollar advertising empire without the world knowing about it takes some doing, but it appears Google has managed it. In 2012, the search giant generated $43 billion in advertising revenue...
After the many Penguin and Panda updates, there’s been a lot of rumours around SEO and what exactly are the factors that search engine giant Google takes into account when ranking web pages....
The iPhone5 hit the shelves in mid-September 2012 and it was quickly followed by the release of iOS 6, Apple’s mobile operating system. Unfortunately Google Analytics can’t determine the source of traffic when...
Whether you are directly selling via ecommerce or just have a landing page to let people know your contact details, the reason you created a web presence and the reason you are reading...
Imagine a website’s Page Rank as a number that defines how many votes you’ve received from other websites. A high PR means more websites have linked back to you. In theory, a website...
You’ve spent time writing catchy meta descriptions for your web pages, but you notice Google isn’t displaying them on the results page. Why is that? More importantly, what snippets of text is Google...
Online Marketing
Online Marketing
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Google Analytics is a free in-browser app that helps you understand how your website is performing. It goes well beyond counting hits. If you have an online business, you can learn how visitors...
Everywhere you turn, on Facebook, LinkedIn, your inbox, someone’s promoting a webinar. There’s a good reason webinars are everywhere. It’s because they work! Hosting a webinar: Allows you to interact with your target...
Your business’s blog is a staple for driving awareness and attracting prospects to your site who seek answers to the questions they have and solutions to their problems. But while purposeful content is...
When a new visitor lands on your website, it’s not time to celebrate just yet. The next step is to keep them there but the fight for that second click isn’t easily won....
If you’re a small business owner on a shoestring budget, chances are you’ve not hired any or many other professionals to assist you with marketing your business online. So you learn by doing....
Do you blog about travel, food or parenting? If you’re passionate about it, you’re probably wishing more people would discover your blog and engage in conversation. Because while sharing your personal stories and...
With the abundance of tips and tricks on email marketing, social media, search engine optimisation (SEO), content marketing, advertising, it can be difficult to know where you should start. Fortunately, we can make...