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Think like a Dragon. Know your numbers, your market, and your edge. These six questions could make or break your online business – whether you’re pitching for investment or just aiming to grow....
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
When you run a restaurant, café, or food truck, your talent is cooking. You can dice, slice, julienne, and whip up a jus with your eyes closed. What might not come quite as...
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
You don’t need a huge budget to start an ecommerce website and sell products online. All you need is an idea, some motivation and a good business plan. Not sure how to get...
How likely are you to buy a product from a new online store you know nothing about? You’d probably search for reviews from past customers to make sure the business is legitimate and...
Looking for a way to show the people of Wales your business is the one for them? Or are you looking for a way to show the world you’re proud of your Welsh...
Do you know what successful ecommerce businesses have in common? It’s not a massive catalogue of products, or how often they offer deals and discounts to their customers. It’s the fact that they...
As an ecommerce business owner, you go above and beyond presenting your products in the best possible light on your website, emails and social media. After all, your business and revenue depend on...
Blogging is a go-to content marketing strategy for a reason – it works. Stats show that: 70% of consumers learn more about a company through its blog content than through ads Businesses that...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
Online Marketing
Online Marketing
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Promoting a business is an ongoing challenge for small businesses. How can you get your name in front of potential customers when you’re just starting up and/ or when you’re on a shoestring...
Your success as a business rides on your ability to attract new customers at an acceptable cost. Google’s Product Listing Ads (PLAs) are one of the top traffic sources that can give your...
What’s the first thing you do when you visit a webpage for the first time? Clearly, your top priority is to look and see whether the page in question meets your particular needs....
Google dominates our online lives; in fact around 88% of all internet searches in the UK are made via its search engine. That means if you’re running a small business, Google has the...
It’s time for another Swift 6 and in this latest video, I’ll be walking you through how to keep track of your brand, the market and your competitors. Understanding what people are saying...
Building trust with customers through copywriting has less to do with words or grammar, and everything to do with empathy. That’s because we buy on emotion and justify with logic. So whether it’s...