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Recent Articles
Microsoft 365 isn’t just about email and office apps anymore. It’s about using smart tools and AI to help your business work smarter. With powerful AI features built in — plus a growing...
You’re building something special online — and whether you’re starting fresh or taking your offline business to the web, your domain name is more than just a web address. It’s how people find...
What does it actually take to get your business online — and how much is that going to cost? If you’re going it alone, these might feel like million-dollar questions. But knowing the...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
E-commerce is all about building online spaces where products can be offered to customers, 24/7. This article is written with the small business owner or solopreneur in mind. With platforms like Online Store...
With more and more consumers turning to the Internet to shop for everything from gifts to groceries and online courses, there’s no better time than now to take your offline business online. Whether...
Imagine being a caveman plucked from prehistoric times and dropped into the modern world. Suddenly, you find yourself surrounded by shiny screens and glowing boxes, with people tapping away on them all day...
Spam emails — what a nuisance! Not only are they irritating, but deleting every single one can feel like a never-ending chore, especially when anti-spam tools don’t seem to do the trick....
Your imagination is your most valuable asset when it comes to starting an online business. It’s all about that great idea. You don’t need money in the bank or a computer science degree...
Still using a free email account for your small business? While it might be saving you a little now, that generic address could be costing you your credibility in the long run. Whether...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
SEO, or Search Engine Optimisation, is about making your website easier to find in search results. It helps people discover what you offer when they’re looking for it online. Many of the basics...
Every year, search engines keep getting smarter and more skilled at producing highly specific results that are tailored to users’ queries. 2019 is no exception. So if you want to increase visibility for...
How do you feel when you click on a link and end up on a page like this? It’s frustrating, isn’t it? You click on one of the results expecting to see a...
When it comes to Google, change is the only constant. All the design and algorithm changes over the years have had a significant impact on organic rankings, and the reactions aren’t always positive....
If content is King, then we can say that search engine optimisation (SEO) is Queen. Everyone knows that creating fresh and engaging content as well as optimising your posts can help you build...
With Google’s algorithm constantly changing, your website could be in jeopardy of getting seeing your rankings drop even if you aren’t proactive in protecting your site. So instead of running scared, wondering if...
Getting your business listed on Google Maps is one the best things you can do to drive more traffic to your website, and increase phone calls to your business. Why? Because, according to...
Online Marketing
Online Marketing
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Google Analytics is a free in-browser app that helps you understand how your website is performing. It goes well beyond counting hits. If you have an online business, you can learn how visitors...
Looking to launch and market your own online business but don’t know where to start? You’ve come to the right place. In this webinar, you’ll learn how you can get a business website...
Many small business owners dismiss paid advertising as something they don’t need to worry about when they’re getting started. Why? Because most believe it’s too expensive for their tight budget. They feel they...
Deciding where to invest your time and resources to promote your website can be a difficult task. If you’ve already done some research, you may be wondering: is search engine optimisation (SEO) or...
Want your business to show up at the top of the search results when people are looking for your brand, products or services online? Although there are lots of search engine optimisation (SEO)...
If you’re starting an online business, you can’t just expect potential customers to find you and spend money on your product or service. You need to promote your site in the right places...
Don’t have thousands of pounds to spend on your small business? Not to worry. You really don’t need to be a big brand with a huge budget to market your business to new...