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Microsoft 365 isn’t just about email and Office apps anymore — it’s about helping your business work smarter, with AI-driven tools that save time and make a real difference. With powerful features built...
You’re building something special online — and whether you’re starting fresh or taking your offline business to the web, your domain name is more than just a web address. It’s how people find...
What does it actually take to get your business online — and how much is that going to cost? If you’re going it alone, these might feel like million-dollar questions. But knowing the...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
If you have a small business, you may be wondering whether you need a website. You may think that your operation is too small to warrant a website, or that your customers don’t...
If you’re thinking about selling products online, you might be asking yourself if it’s better to sell through a marketplace like Amazon or eBay or to start your own online shop. On the...
If you’re a small business owner, you can’t be without a website. Not today when all your customers are searching for and expecting to find everything online, including your business. So, what’s the...
There’s nothing as powerful as a website to help you communicate with your audience. Whether you’re looking to test your business idea, sell products or services online, or simply establish an online presence,...
Liz Pilgrim is something of a pioneer when it comes to running an online business. Babye, her luxury maternity and baby boutique, was born in 2003 and she conceived of her first online...
Even if you attract heaps of visitors to your website, it won’t mean much unless you also engage and entice them to take the next step. If people aren’t subscribing to your email...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
SEO, or Search Engine Optimisation, is about making your website easier to find in search results. It helps people discover what you offer when they’re looking for it online. Many of the basics...
Online Marketing
Online Marketing
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Google Analytics is a free in-browser app that helps you understand how your website is performing. It goes well beyond counting hits. If you have an online business, you can learn how visitors...
Anyone who opens a new business will face plenty of challenges, but one of the biggest is actually getting customers through the door. It doesn’t matter how good you are at what you...
If you’ve ever tried to start up a blog, you’ll know how daunting it can be if you don’t already have an established audience to write for. Most new bloggers end up giving...
One of the biggest challenges website owners face is attracting the right traffic. But what does the “right traffic” mean? For many it comes down to visitors who have the potential to become...
Social media is part of everyday life – Twitter hacks become major news stories, and video bloggers top the bestseller charts. Despite this, it is still often hard to know how social media...
Hello! In our latest Swift 6 video, we’ll be looking at a crucial aspect of online marketing for many small businesses – local search engine optimisation (SEO). If you’ve never heard of local...
So you’ve set up your ecommerce site and you’ve started to make a few sales. At this point, there’s probably a temptation to think your website is finished and focus on other aspects...