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Recent Articles
- By 123 Reg
- 6 min read
It’s a common mistake — even among professionals — to write product descriptions that only list features. Too often, copy ends up reading like a spec sheet rather than a story, leaving customers...
- By Thom Harrison
- 11 min read
AI is changing the way businesses get things done — and not just for the ‘big tech’ firms. In fact, small-to-medium sized business owners might be the ones set to gain the most...
- By Thom Harrison
- 11 min read
These days, having a website isn’t a choice — it’s essential. It’s the first place people look to find a business and see if you’re the real deal. Being online gives your brand...
- By 123 Reg
- 3 min read
We live in a fast-moving digital world where every tap, click, and character counts. Your website address does more than lead people to your site – it shapes how easy it is for...
- By David Gold
- 4 min read
.gay domains are a new way for LGBTQ people, organisations, businesses, and allies to connect online. Inclusivity and acceptance of LGBTQ people is a sign of advancing civil rights, and it’s also good...
- By Alexandra Gavril
- 9 min read
Imagine these scenarios: A prospect visits your website for the first time. They land on your homepage and can’t seem to figure out what your business is about. All they see is a...
- By Alexandra Gavril
- 4 min read
A testimonials page is one of the most powerful parts of your website, no matter if you sell plumbing services or online courses. Sure, you can use your homepage to tell visitors about...
- By Alexandra Gavril
- 5 min read
Want to make your first website and get online but don’t know which type and design will work best for you? Most people start their research by looking at other websites for inspiration....
- By Alexandra Gavril
- 6 min read
Note: Although this article talks about how to create a plumbing website, the advice applies to any kind of small business. Just pick a relevant template when creating your website. These days, we...
- By 123 Reg
- 3 min read
This is a guest blog article written by our friends at Crunch. All views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy...
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Domains
Domains
- By 123 Reg
- 3 min read
We live in a fast-moving digital world where every tap, click, and character counts. Your website address does more than lead people to your site – it shapes how easy it is for...
- By 123 Reg
- 7 min read
Domain forwarding lets you send visitors to your main website, even if they’ve typed in a different address. You can be sure that anyone landing on an old or alternative domain gets directed...
- By 123 Reg
- 4 min read
It’s been more than a decade since the internet saw the launch of its first dedicated adult domain extension: .xxx. What began as a controversial idea in the early 2010s has matured into...
- By Thom Harrison
- 4 min read
Wales isn’t just famous for its castles, coastlines, and choirs – it’s a country full of creativity, community, and pride. Now, you can bring a little bit of that Welsh spirit to the...
- By 123 Reg
- < 1 min read
Hot on the heels of the November report from Nominet, VeriSign – the global registry operator for .com and .net domains – has released its quarterly report into the state of the domain...
- By 123 Reg
- < 1 min read
Towards the end of November, Nominet – the organisation which runs the .uk domain registry – released its domain name industry report. This is the first one they’ve produced – the stated aim...
- By 123 Reg
- 2 min read
If you went back in time to the internet in 1985, you probably wouldn’t recognise it. At first glance, there wouldn’t be much in common with the mp3’ed up, socially-networked, anyone-can-have-a-website internet that...
- By 123 Reg
- < 1 min read
As a result of the weekend’s problems, we received lots of feedback about how you’d like to be able to manage your nameserver settings. Our dev team has been working to make sure...
- By 123 Reg
- 2 min read
Have you ever thought up a great domain name, punched it into our domain search tool and found – to your surprise – that it’s available? If so, I’ve a cautionary tale for...
- By 123 Reg
- < 1 min read
Chat in the office yesterday turned to the subject of how much domain names are worth. Bundle of laughs, us lot. Anyway, a quick bit of work on Google revealed that the most...
SEO Advice
SEO Advice
- By 123 Reg
- 7 min read
Domain forwarding lets you send visitors to your main website, even if they’ve typed in a different address. You can be sure that anyone landing on an old or alternative domain gets directed...
- By Thom Harrison
- 6 min read
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
- By Thom Harrison
- 8 min read
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
- By Thom Harrison
- 11 min read
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Business
Business
- By 123 Reg
- 6 min read
It’s a common mistake — even among professionals — to write product descriptions that only list features. Too often, copy ends up reading like a spec sheet rather than a story, leaving customers...
- By Thom Harrison
- 11 min read
AI is changing the way businesses get things done — and not just for the ‘big tech’ firms. In fact, small-to-medium sized business owners might be the ones set to gain the most...
- By Thom Harrison
- 11 min read
These days, having a website isn’t a choice — it’s essential. It’s the first place people look to find a business and see if you’re the real deal. Being online gives your brand...
- By Thom Harrison
- 10 min read
Google Ads is a tool that can put your business in front of customers who are searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) platform, it lets you run...
- By Alexandra Gavril
- 6 min read
Here’s a disheartening fact: It can cost up to 7x more to acquire a new customer than to keep an existing one. Also, according to Bain and Co., a 5% increase in customer...
- By Nick Leech
- 17 min read
Facebook has 829 million active users a day – so it’s clearly a place where your business can find customers. But cutting through the noise can be hard. Even if your company already...
- By Tim Fuell
- 2 min read
The 123-reg #uktour took a little breather today with our first seminar of the tour at the picturesque Newcastle Racecourse – a fine venue for a fine morning and early afternoon of business...
- By Will Stevens
- 5 min read
For people of all ages self-employment can be the key to a new lease of life. Here, two entrepreneurs who launched their own businesses after leaving work explain how they achieved both success...
- By Nick Leech
- 4 min read
Have you got a business idea that you think could form the basis of a successful company? In this video I’ll take you through the basic steps of testing your idea to see...
- By 123 Reg
- 5 min read
In this, the first in a series of posts, Barry Adams of marketing agency Polemic Digital explains why he decided to take the plunge and start his own business. In the coming months,...
Online Marketing
Online Marketing
- By Thom Harrison
- 10 min read
Google Ads is a tool that can put your business in front of customers who are searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) platform, it lets you run...
- By Will Stretton
- 6 min read
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
- By Thom Harrison
- 8 min read
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
- By 123 Reg
- 5 min read
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
- By Alexandra Gavril
- 4 min read
The day has come: Google has launched expanded text ads. This is one of the biggest, most exciting change to Google Adwords since its launch, 16 years ago. The extra-long ads with double...
- By Alexandra Gavril
- 5 min read
For big brands with massive advertising budgets, £100 is just a drop in their monthly marketing budget. But for small business owners, every pound counts. What’s more, any investment needs to pay off...
- By 123 Reg
- 8 min read
If you’re a regular visitor to the 123 Reg site, you’ll have noticed its undergone some changes recently. One of those changes has been the introduction of real customers talking about how our...
- By Alexandra Gavril
- 6 min read
Today, with the convenience of online shopping, people can afford to take more time to research their options before finally buying a product. This makes urgency even more relevant as a strategy to...
- By Alexandra Gavril
- 9 min read
Search engine optimisation (SEO), content marketing, social media and public relations (PR) have previously been treated as separate compartments. The different departments, agencies or consultants would rarely collaborate which lead to many missed...
- By Will Stevens
- 2 min read
How do you boost sales for your online business? It’s a question you’ve probably asked yourself dozens of times at least. But getting people to visit your website and then convert into customers...