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Recent Articles
- By 123 Reg
- 6 min read
Like digital real estate, domain names can be worth a lot of money. The most expensive domain name ever sold was Cars.com, valued at an astounding $872 million. While it’s unlikely that you’ll...
- By 123 Reg
- 9 min read
WordPress is a powerful content management system (CMS) that makes it easy to create and update your own website, without needing to write code. From small business sites and blogs to big‑name brands,...
- By Thom Harrison
- 23 min read
Setting up a website can feel like learning a whole new language. One minute you’re excited about that great new domain name, the next you’re looking at words like DNS, SSL, and PHP,...
- By Thom Harrison
- 8 min read
Getting your business found online now means showing up twice: both in traditional search results and in the answers given by AI search assistants. More than ever it’s AI doing the searching on...
- By Alexandra Gavril
- 6 min read
If you’re a small business owner, you can’t be without a website. Not today when all your customers are searching for and expecting to find everything online, including your business. So, what’s the...
- By 123 Reg
- 5 min read
There’s nothing as powerful as a website to help you communicate with your audience. Whether you’re looking to test your business idea, sell products or services online, or simply establish an online presence,...
- By 123 Reg
- 3 min read
Liz Pilgrim is something of a pioneer when it comes to running an online business. Babye, her luxury maternity and baby boutique, was born in 2003 and she conceived of her first online...
- By Alexandra Gavril
- 5 min read
Even if you attract heaps of visitors to your website, it won’t mean much unless you also engage and entice them to take the next step. If people aren’t subscribing to your email...
- By Alexandra Gavril
- 6 min read
The first major Google update of 2021 is on the horizon. It’s called Page Experience and it includes three new Core Web Vitals — ranking signals that Google considers important to measure a...
- By Alexandra Gavril
- 4 min read
Are you struggling to attract more visitors to your website? Do you feel like you’ve followed most search engine optimisation (SEO) best practices but you’re just not getting the results you were expecting?...
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Lazy Bear Coffee
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Domains
Domains
- By 123 Reg
- 6 min read
Like digital real estate, domain names can be worth a lot of money. The most expensive domain name ever sold was Cars.com, valued at an astounding $872 million. While it’s unlikely that you’ll...
- By Thom Harrison
- 7 min read
Your domain ending helps set the tone for your website before anyone clicks. It isn’t just a part of your web address — it can influence how professional and trustworthy your business appears...
- By Hannah Smith
- 5 min read
Did you know there are more than 1.1 billion websites in the world? And that over 43% of them use a .com domain? While .com may be the most recognisable web address ending...
- By 123 Reg
- 3 min read
We live in a fast-moving digital world where every tap, click, and character counts. Your website address does more than lead people to your site – it shapes how easy it is for...
- By 123 Reg
- 3 min read
Always looking for an excuse to escape the office and learn a bit more about domain names, I headed into central London yesterday afternoon for an event run by the Oxford Internet Institute...
- By 123 Reg
- < 1 min read
I don’t generally read Canadian news sites on a regular basis, but I just picked up a story on CTV.ca about Canadians who are buying up personal domain names. One of the story’s...
- By 123 Reg
- < 1 min read
Hot on the heels of the November report from Nominet, VeriSign – the global registry operator for .com and .net domains – has released its quarterly report into the state of the domain...
- By 123 Reg
- < 1 min read
Towards the end of November, Nominet – the organisation which runs the .uk domain registry – released its domain name industry report. This is the first one they’ve produced – the stated aim...
- By 123 Reg
- 2 min read
If you went back in time to the internet in 1985, you probably wouldn’t recognise it. At first glance, there wouldn’t be much in common with the mp3’ed up, socially-networked, anyone-can-have-a-website internet that...
- By 123 Reg
- < 1 min read
As a result of the weekend’s problems, we received lots of feedback about how you’d like to be able to manage your nameserver settings. Our dev team has been working to make sure...
SEO Advice
SEO Advice
- By Thom Harrison
- 8 min read
Getting your business found online now means showing up twice: both in traditional search results and in the answers given by AI search assistants. More than ever it’s AI doing the searching on...
- By 123 Reg
- 7 min read
Domain forwarding lets you send visitors to your main website, even if they’ve typed in a different address. You can be sure that anyone landing on an old or alternative domain gets directed...
- By Thom Harrison
- 7 min read
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
- By Thom Harrison
- 8 min read
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Business
Business
- By Thom Harrison
- 5 min read
Cybersecurity myths are everywhere — and they can leave small business owners dangerously exposed. Many people assume hackers only care about big corporations or that basic antivirus software is enough to stay safe....
- By 123 Reg
- 11 min read
These days, you can launch a business from your kitchen table with nothing more than a laptop and a few good ideas. You don’t need cash in the bank, expensive gear, or expert...
- By Thom Harrison
- 8 min read
Welcome to 2026! If you’re running a small business or growing your own venture, the start of a new year is the perfect time to pause, reflect, and plan your next move. In...
- By Thom Harrison
- 10 min read
Have you ever wanted to start a business without a warehouse and mountains of stock? Dropshipping is a way for solopreneurs to sell products direct from the supplier. You take care of the...
- By Alexandra Gavril
- 7 min read
How certain are you that you know what your customers want, need and demand from the service you provide? If you were to ask your customers today if they’d come back to you,...
- By Tim Fuell
- 3 min read
Do you often need an extra pair of hands? Can’t afford or justify a full time extra member of staff? Do you lack the input of the younger generation in your business? Do...
- By 123 Reg
- 4 min read
In the second in a series of posts, search engine optimisation (SEO) consultant Barry Adams explains the decisions he faced in the early stages of launching his own business, Polemic Digital, and how...
- By Alexandra Gavril
- 6 min read
Did you know that it costs up to seven times more to acquire a new customer than it does to keep an existing one? Or that you are four times more likely to...
- By Alexandra Gavril
- 6 min read
Here’s a disheartening fact: It can cost up to 7x more to acquire a new customer than to keep an existing one. Also, according to Bain and Co., a 5% increase in customer...
- By Nick Leech
- 17 min read
Facebook has 829 million active users a day – so it’s clearly a place where your business can find customers. But cutting through the noise can be hard. Even if your company already...
Online Marketing
Online Marketing
- By Thom Harrison
- 7 min read
Your domain ending helps set the tone for your website before anyone clicks. It isn’t just a part of your web address — it can influence how professional and trustworthy your business appears...
- By Thom Harrison
- 10 min read
Google Ads is a tool that can put your business in front of customers who are searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) platform, it lets you run...
- By Will Stretton
- 6 min read
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
- By Thom Harrison
- 8 min read
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
- By 123 Reg
- 3 min read
In this Swift 6, we’ll look at what you need to do to make sure people trust your small business. If people don’t trust you, then they won’t buy from you. By implementing...
- By Alexandra Gavril
- 4 min read
The day has come: Google has launched expanded text ads. This is one of the biggest, most exciting change to Google Adwords since its launch, 16 years ago. The extra-long ads with double...
- By Alexandra Gavril
- 5 min read
For big brands with massive advertising budgets, £100 is just a drop in their monthly marketing budget. But for small business owners, every pound counts. What’s more, any investment needs to pay off...
- By 123 Reg
- 8 min read
If you’re a regular visitor to the 123 Reg site, you’ll have noticed its undergone some changes recently. One of those changes has been the introduction of real customers talking about how our...
- By Alexandra Gavril
- 6 min read
Today, with the convenience of online shopping, people can afford to take more time to research their options before finally buying a product. This makes urgency even more relevant as a strategy to...
- By Alexandra Gavril
- 9 min read
Search engine optimisation (SEO), content marketing, social media and public relations (PR) have previously been treated as separate compartments. The different departments, agencies or consultants would rarely collaborate which lead to many missed...