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Think like a Dragon. Know your numbers, your market, and your edge. These six questions could make or break your online business – whether you’re pitching for investment or just aiming to grow....
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
When you run a restaurant, café, or food truck, your talent is cooking. You can dice, slice, julienne, and whip up a jus with your eyes closed. What might not come quite as...
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Just as consumers are adjusting to social distancing, working from home, and navigating previously mundane tasks like buying groceries, businesses also need to adjust and find different ways to keep in touch with...
When creating or redesigning a website, it’s often the homepage that gets most of the attention. Then the product and services pages. The FAQ page is usually overlooked or treated as an afterthought....
Thinking about selling products online? Setting up your ecommerce site where customers can browse through your products is just the first step toward success. It takes more than that to grow your online...
So many business owners lose sales because they don’t take the time to build trust and a relationship with visitors. They assume that if someone visits their site and doesn’t buy anything, it’s...
There’s a lot to think about when planning a new ecommerce business. You’ll probably have a good idea of what you want to sell, and you might even have settled on a supplier,...
Are you considering adding pop-ups to your site or blog, but aren’t sure whether they’ll work or, on the contrary, annoy and drive visitors away? Here’s the thing: when done right, pop-ups work....
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
Online Marketing
Online Marketing
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
One of the best things about recent technological advances is that they’ve allowed small businesses to easily access powerful tools that once would have been far beyond their reach. Software that would have...
You’re busy running a business, perhaps even more than one business so it’s to be expected that sometimes things fall by the wayside. But if one of the things that you’ve been neglecting...
No one likes to be forgotten, especially not on Valentine’s Day. So don’t ignore your customers in the run up to Feb 14th. Just the smallest of tweaks to your website can show...
It starts with the words: “And now we’re going to have a short presentation on paid search from Nick Leech”. Adrenaline floods out of my brain and into my bloodstream. I look down...
Word of mouth is the original marketing channel. Before social media, before email or billboards, there was word of mouth. But this is not just the oldest and cheapest form of marketing but...
With almost 200 posts going live on the 123-reg blog in 2015 you’d be forgiven for not reading every word we’ve written. Running your own business is hard, time consuming work and you...