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Recent Articles
- By Hannah Smith
- 7 min read
Email marketing generates more than six billion pounds worldwide, and this sum is expected to rise to more than 13 billion by 2028. So how do small businesses get themselves a share of...
- By 123 Reg
- 6 min read
Thousands of domain transfers take place every year. If you’re thinking about doing the same, you might be wondering how difficult it all is — and whether it’s really worth the effort. In...
- By Thom Harrison
- 15 min read
Launching an online business has never been easier. You don’t need big upfront funding, and serious tech skills aren’t required. With the flexibility to set your own schedule and call the shots, this...
- By Hannah Smith
- 7 min read
The LinkedIn professional networking platform has more than a billion members in 200 countries worldwide. Designed to put entrepreneurs, professionals, and talent in touch with each other, it can be an invaluable business...
- By Will Stevens
- 2 min read
Looking for a way to show the people of Wales your business is the one for them? Or are you looking for a way to show the world you’re proud of your Welsh...
- By Alexandra Gavril
- 4 min read
Do you know what successful ecommerce businesses have in common? It’s not a massive catalogue of products, or how often they offer deals and discounts to their customers. It’s the fact that they...
- By Alexandra Gavril
- 6 min read
As an ecommerce business owner, you go above and beyond presenting your products in the best possible light on your website, emails and social media. After all, your business and revenue depend on...
- By Alexandra Gavril
- 6 min read
Blogging is a go-to content marketing strategy for a reason – it works. Stats show that: 70% of consumers learn more about a company through its blog content than through ads Businesses that...
- By Alexandra Gavril
- 4 min read
Just as consumers are adjusting to social distancing, working from home, and navigating previously mundane tasks like buying groceries, businesses also need to adjust and find different ways to keep in touch with...
- By Alexandra Gavril
- 5 min read
When creating or redesigning a website, it’s often the homepage that gets most of the attention. Then the product and services pages. The FAQ page is usually overlooked or treated as an afterthought....
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Domains
Domains
- By 123 Reg
- 6 min read
Thousands of domain transfers take place every year. If you’re thinking about doing the same, you might be wondering how difficult it all is — and whether it’s really worth the effort. In...
- By 123 Reg
- 11 min read
You’re building something special online, and whether you’re starting fresh or taking your offline business to the web, your domain name is more than just a web address: it’s how people find you,...
- By Thom Harrison
- 9 min read
The Top-Level Domain (TLD) is the last part of your domain name — like the “.co.uk” in mybusiness.co.uk. But it’s more than a few letters after a dot. That little ending plays an...
- By 123 Reg
- 4 min read
So, you’ve got yourself a domain name? Brilliant! You’re now one step closer to building your brand online — be that to show off your skills as a freelancer or to sell your...
SEO Advice
SEO Advice
- By Thom Harrison
- 6 min read
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
- By Thom Harrison
- 8 min read
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
- By Thom Harrison
- 11 min read
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
- By Thom Harrison
- 8 min read
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
Business
Business
- By Thom Harrison
- 15 min read
Launching an online business has never been easier. You don’t need big upfront funding, and serious tech skills aren’t required. With the flexibility to set your own schedule and call the shots, this...
- By Hannah Smith
- 7 min read
The LinkedIn professional networking platform has more than a billion members in 200 countries worldwide. Designed to put entrepreneurs, professionals, and talent in touch with each other, it can be an invaluable business...
- By 123 Reg
- 7 min read
Think like a Dragon. Know your numbers, your market, and your edge. These six questions could make or break your online business – whether you’re pitching for investment or just aiming to grow....
- By Will Stretton
- 6 min read
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
- By Tim Fuell
- 3 min read
The internet creates many possibilities but also presents new barriers for a great deal of people too. Yet, studies show that those who embrace the internet and social media marketing have greater success...
- By Patrick Pulvermuller
- 5 min read
Where do you want your business be in five years’ time? The more detail there is in your answer, the better your chances of achieving your goals. Developing and implementing a strategy will...
- By Tim Fuell
- 2 min read
Every decision you make has an impact on the things that follow. A sliding-door moment, a what-if, influence of fate… whatever you call it, making that decision, however small, could have far-reaching consequences,...
- By 123 Reg
- 2 min read
So, you’ve created your website, got traffic coming in droves through AdWords and you’re building fantastic relationships with prospects through your powerful email marketing campaign. The next step is to take your website...
- By Patrick Pulvermuller
- 4 min read
Outsourcing – paying someone else to carry out a project or task you would normally do yourself – might sound like a costly and frightening process. You may view it as something only...
- By Tim Fuell
- 4 min read
Want a buzzword in the economic world? Startup would have few challengers for the current top spot with literally millions of new businesses being started globally as people look for a way to...
Online Marketing
Online Marketing
- By Will Stretton
- 6 min read
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
- By Thom Harrison
- 8 min read
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
- By Thom Harrison
- 9 min read
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
- By 123 Reg
- 5 min read
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
- By Will Stevens
- 3 min read
One of the best things about recent technological advances is that they’ve allowed small businesses to easily access powerful tools that once would have been far beyond their reach. Software that would have...
- By Will Stevens
- 6 min read
You’re busy running a business, perhaps even more than one business so it’s to be expected that sometimes things fall by the wayside. But if one of the things that you’ve been neglecting...
- By Will Stevens
- 5 min read
No one likes to be forgotten, especially not on Valentine’s Day. So don’t ignore your customers in the run up to Feb 14th. Just the smallest of tweaks to your website can show...
- By Nick Leech
- 8 min read
It starts with the words: “And now we’re going to have a short presentation on paid search from Nick Leech”. Adrenaline floods out of my brain and into my bloodstream. I look down...
- By Alexandra Gavril
- 8 min read
Word of mouth is the original marketing channel. Before social media, before email or billboards, there was word of mouth. But this is not just the oldest and cheapest form of marketing but...
- By Will Stevens
- 4 min read
With almost 200 posts going live on the 123-reg blog in 2015 you’d be forgiven for not reading every word we’ve written. Running your own business is hard, time consuming work and you...