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Recent Articles
Microsoft 365 isn’t just about email and Office apps anymore — it’s about helping your business work smarter, with AI-driven tools that save time and make a real difference. With powerful features built...
You’re building something special online — and whether you’re starting fresh or taking your offline business to the web, your domain name is more than just a web address. It’s how people find...
What does it actually take to get your business online — and how much is that going to cost? If you’re going it alone, these might feel like million-dollar questions. But knowing the...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
There’s a lot to think about when planning a new ecommerce business. You’ll probably have a good idea of what you want to sell, and you might even have settled on a supplier,...
Are you considering adding pop-ups to your site or blog, but aren’t sure whether they’ll work or, on the contrary, annoy and drive visitors away? Here’s the thing: when done right, pop-ups work....
Whether you sell handmade candles online or monthly subscriptions to your fitness programme, your pricing page is crucial to the success of your business. It represents the point at which a visitor is...
When you first make the decision to start your own website, the amount of information out there is petrifying. You browse through blog posts and guides, and watch webinars where people talk about...
Small business owners often face tough decisions when it comes to choosing the right strategies or tools to establish or grow their presence online. One of these decisions may also be whether to...
So you’ve decided to start a blog. Whether it’s a hobby blog that you’d like to turn into a profitable business later on, or an educational business blog that you can use to...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
SEO, or Search Engine Optimisation, is about making your website easier to find in search results. It helps people discover what you offer when they’re looking for it online. Many of the basics...
Online Marketing
Online Marketing
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Google Analytics is a free in-browser app that helps you understand how your website is performing. It goes well beyond counting hits. If you have an online business, you can learn how visitors...
You’re busy running a business, perhaps even more than one business so it’s to be expected that sometimes things fall by the wayside. But if one of the things that you’ve been neglecting...
No one likes to be forgotten, especially not on Valentine’s Day. So don’t ignore your customers in the run up to Feb 14th. Just the smallest of tweaks to your website can show...
It starts with the words: “And now we’re going to have a short presentation on paid search from Nick Leech”. Adrenaline floods out of my brain and into my bloodstream. I look down...
Word of mouth is the original marketing channel. Before social media, before email or billboards, there was word of mouth. But this is not just the oldest and cheapest form of marketing but...
With almost 200 posts going live on the 123-reg blog in 2015 you’d be forgiven for not reading every word we’ve written. Running your own business is hard, time consuming work and you...
The web is getting personal. Amazon bases its homepage on the products you’ve visited in the past; Netflix provides constant suggestions as to what you should watch next based on programmes you’ve already...