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Recent Articles
- By 123 Reg
- 6 min read
It’s a common mistake — even among professionals — to write product descriptions that only list features. Too often, copy ends up reading like a spec sheet rather than a story, leaving customers...
- By Thom Harrison
- 11 min read
AI is changing the way businesses get things done — and not just for the ‘big tech’ firms. In fact, small-to-medium sized business owners might be the ones set to gain the most...
- By Thom Harrison
- 11 min read
These days, having a website isn’t a choice — it’s essential. It’s the first place people look to find a business and see if you’re the real deal. Being online gives your brand...
- By 123 Reg
- 3 min read
We live in a fast-moving digital world where every tap, click, and character counts. Your website address does more than lead people to your site – it shapes how easy it is for...
- By Alexandra Gavril
- 4 min read
A typical customer journey from research to purchase is fraught with questions, concerns and anxiety. Sure, prospects can reach out via phone, email or social networks like Facebook or Twitter to get answers...
- By Alexandra Gavril
- 6 min read
How many times do the same people visit your website? Unless you have an online shop, there’s no reason for a prospect to visit your site more than once or twice. Once they...
- By Alexandra Gavril
- 5 min read
Every business owner knows that having a steady flow of website traffic is key to being successful online. The more visitors you have, the more opportunities you have to introduce your offering to...
- By Alexandra Gavril
- 4 min read
Working on starting a consultancy business online? Have a product or an app that you want to sell online? If so, you’re probably thinking the next step is to build a website. But...
- By Alexandra Gavril
- 5 min read
It doesn’t matter what you sell or how smooth and frictionless customers’ experience on your website is. If you’re using poor-quality images to present your products and services, your chances to gain customer...
- By Will Stevens
- 2 min read
Our new Linux Share Website Hosting packages launched earlier in July. But what does this mean for you? Well, if you opt for one of our new hosting packages you’ll benefit from a...
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Lazy Bear Coffee
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Domains
Domains
- By 123 Reg
- 3 min read
We live in a fast-moving digital world where every tap, click, and character counts. Your website address does more than lead people to your site – it shapes how easy it is for...
- By 123 Reg
- 7 min read
Domain forwarding lets you send visitors to your main website, even if they’ve typed in a different address. You can be sure that anyone landing on an old or alternative domain gets directed...
- By 123 Reg
- 4 min read
It’s been more than a decade since the internet saw the launch of its first dedicated adult domain extension: .xxx. What began as a controversial idea in the early 2010s has matured into...
- By Thom Harrison
- 4 min read
Wales isn’t just famous for its castles, coastlines, and choirs – it’s a country full of creativity, community, and pride. Now, you can bring a little bit of that Welsh spirit to the...
SEO Advice
SEO Advice
- By 123 Reg
- 7 min read
Domain forwarding lets you send visitors to your main website, even if they’ve typed in a different address. You can be sure that anyone landing on an old or alternative domain gets directed...
- By Thom Harrison
- 6 min read
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
- By Thom Harrison
- 8 min read
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
- By Thom Harrison
- 11 min read
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Business
Business
- By 123 Reg
- 6 min read
It’s a common mistake — even among professionals — to write product descriptions that only list features. Too often, copy ends up reading like a spec sheet rather than a story, leaving customers...
- By Thom Harrison
- 11 min read
AI is changing the way businesses get things done — and not just for the ‘big tech’ firms. In fact, small-to-medium sized business owners might be the ones set to gain the most...
- By Thom Harrison
- 11 min read
These days, having a website isn’t a choice — it’s essential. It’s the first place people look to find a business and see if you’re the real deal. Being online gives your brand...
- By Thom Harrison
- 10 min read
Google Ads is a tool that can put your business in front of customers who are searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) platform, it lets you run...
- By Tim Fuell
- 2 min read
So you’ve been offered the chance to work from home. Whether that is for a company or you are self-employed as you launch your own business, be warned it has its drawbacks as...
- By Tim Fuell
- 3 min read
You’ve got a successful start-up. You’re making some nice money, but you still think it could be more. Just because your company is successful as an SME it doesn’t necessarily mean it could...
- By Tim Fuell
- 2 min read
Running a business can be a financial minefield, so it pays to have an expert to turn to in the form of an accountant to ensure you are not paying too much, or...
- By 123 Reg
- 2 min read
A comfort zone is a behavioural state where one feels safe or at ease. This fairly common demonstrative position is not simply attributed to individuals but also to businesses. For many small businesses,...
- By Nick Leech
- 5 min read
How much time do you spend thinking about your brand? If you’re totally honest the answer will probably be “not enough”. Which is understandable – managing a growing business is a full-time job...
- By Tim Fuell
- 3 min read
The internet creates many possibilities but also presents new barriers for a great deal of people too. Yet, studies show that those who embrace the internet and social media marketing have greater success...
Online Marketing
Online Marketing
- By Thom Harrison
- 10 min read
Google Ads is a tool that can put your business in front of customers who are searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) platform, it lets you run...
- By Will Stretton
- 6 min read
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
- By Thom Harrison
- 8 min read
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
- By 123 Reg
- 5 min read
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
- By Will Stevens
- 3 min read
One of the best things about recent technological advances is that they’ve allowed small businesses to easily access powerful tools that once would have been far beyond their reach. Software that would have...
- By Will Stevens
- 6 min read
You’re busy running a business, perhaps even more than one business so it’s to be expected that sometimes things fall by the wayside. But if one of the things that you’ve been neglecting...
- By Will Stevens
- 5 min read
No one likes to be forgotten, especially not on Valentine’s Day. So don’t ignore your customers in the run up to Feb 14th. Just the smallest of tweaks to your website can show...
- By Nick Leech
- 8 min read
It starts with the words: “And now we’re going to have a short presentation on paid search from Nick Leech”. Adrenaline floods out of my brain and into my bloodstream. I look down...
- By Alexandra Gavril
- 8 min read
Word of mouth is the original marketing channel. Before social media, before email or billboards, there was word of mouth. But this is not just the oldest and cheapest form of marketing but...
- By Will Stevens
- 4 min read
With almost 200 posts going live on the 123-reg blog in 2015 you’d be forgiven for not reading every word we’ve written. Running your own business is hard, time consuming work and you...