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Think like a Dragon. Know your numbers, your market, and your edge. These six questions could make or break your online business – whether you’re pitching for investment or just aiming to grow....
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
When you run a restaurant, café, or food truck, your talent is cooking. You can dice, slice, julienne, and whip up a jus with your eyes closed. What might not come quite as...
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
These days, customers have mixed feelings when it comes to Valentine’s Day. Depending on their current romantic situations, some might adore February 14th while others might abhor it. That can make it tricky...
Starting a small business. It’s a dream many hold but few put into action. Why? The lack of time, skills, or funds are just a few of the reasons that are holding most...
Starting your own business is tough and scary. Sure, you get to be your own boss and set your own timetable but it also takes away your predictable income as well as your...
You may be getting lots of readers on your blog, traffic on your site, fans and followers on your social media channels. But is your content reaching the right people? You may be...
Whether you’re just starting a business online or already running a small business and want to start promoting it online, you need a digital marketing plan. Why? Because without a plan you won’t...
When you run your own small business, time is always an issue. You need to check and reply to customer emails and questions, redo that product page that just isn’t working, then schedule...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
Online Marketing
Online Marketing
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Businesses have been creating videos for years, in the form of ads on TV. However, few of them use video on their own websites. Instead, they prefer using text to generate sales. If...
When your business is still new, you are probably doing all the work. A big part of it is content creation – be it blogging, making videos, updating your social accounts and...
LinkedIn is an underrated social network – it lacks the glamour and virality of Facebook and Twitter. But for a sole trader looking to do consultancy work, LinkedIn can be a goldmine when...
Blogging is awesome. It can help you attract new visitors, showcase your expertise and increase brand awareness. But what if you hate writing or don’t feel you have enough to say to create...
Are visitors fleeing from your website almost as soon as they arrive? If you’ve invested all of your precious time into creating a great website but most of the people who flock to...
Would you buy a product you’ve never heard of from a complete stranger? Or would you rather do business with a well-known brand to buy a product you’re familiar with? Given a choice...