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Recent Articles
- By Hannah Smith
- 5 min read
Did you know there are more than 1.1 billion websites in the world? And that over 43% of them use a .com domain? While .com may be the most recognisable web address ending...
- By 123 Reg
- 6 min read
It’s a common mistake — even among professionals — to write product descriptions that only list features. Too often, copy ends up reading like a spec sheet rather than a story, leaving customers...
- By Thom Harrison
- 11 min read
AI is changing the way businesses get things done — and not just for the ‘big tech’ firms. In fact, small-to-medium sized business owners might be the ones set to gain the most...
- By Thom Harrison
- 11 min read
These days, having a website isn’t a choice — it’s essential. It’s the first place people look to find a business and see if you’re the real deal. Being online gives your brand...
- By Thom Harrison
- 9 min read
Buying a domain name is like setting up a shopfront on the high street — it makes an impression before customers have even stepped inside. For UK businesses, one of the big decisions...
- By 123 Reg
- 7 min read
British consumers spend around £45 billion a year online and if your business doesn’t have a website… well, you’re missing out! Setting up and maintaining a website can seem daunting, especially if your...
- By 123 Reg
- 12 min read
Domain names are those unique addresses that make websites easy to find online. You can think of them as house names on a virtual street. But not all domain names are created equal...
- By Thom Harrison
- 10 min read
We’ve all seen that little padlock icon when shopping online — sat reassuringly close to the web address. As we’ll discover, this symbol offers much more than just a sense of safety. SSL...
- By Will Stevens
- 6 min read
Like digital real estate, domain names can be worth a lot of money. The most expensive domain name ever sold was Cars.com, valued at an astounding $872 million. While it’s unlikely that you’ll...
- By 123 Reg
- 5 min read
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
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Domains
Domains
- By Hannah Smith
- 5 min read
Did you know there are more than 1.1 billion websites in the world? And that over 43% of them use a .com domain? While .com may be the most recognisable web address ending...
- By 123 Reg
- 3 min read
We live in a fast-moving digital world where every tap, click, and character counts. Your website address does more than lead people to your site – it shapes how easy it is for...
- By 123 Reg
- 7 min read
Domain forwarding lets you send visitors to your main website, even if they’ve typed in a different address. You can be sure that anyone landing on an old or alternative domain gets directed...
- By 123 Reg
- 4 min read
It’s been more than a decade since the internet saw the launch of its first dedicated adult domain extension: .xxx. What began as a controversial idea in the early 2010s has matured into...
- By Tim Fuell
- 2 min read
Did you know that the .xyz domain could have a psychological advantage over others, as our brain is pre-programmed to understand XYZ as a combination of authority? Here are three reasons why a...
- By Tim Fuell
- 3 min read
The value of new gTLDs for targeted marketing took another twist this month with Amazon reportedly winning the ICANN auction for the right to run the .book domain name as well as the...
- By Tim Fuell
- 2 min read
Still in the hunt for that killer .com address? Frustrated by the lack of availability in traditional domain extensions? One of the biggest benefits of the new wave of gTLDs is the opportunity...
- By 123 Reg
- 2 min read
A new record in domain name sales looks set to be broken as holiday.com goes up for auction today. Speculators and industry experts expect the domain name which is one of the most...
- By Tim Fuell
- 2 min read
You’ve heard of Generation X? (‘The lost generation’ born 1966-1976) Generation Y? (‘The millenniums’ born approx 1977-1994) and Generation Z? (1995-present). Well, with the rise of social media and the global spread of...
- By Tim Fuell
- 2 min read
The latest new gTLD to hit the market is the Scotland promoting .scot domain and is somewhat different from the stream of other domains that have been hitting the market. .scot is run...
SEO Advice
SEO Advice
- By 123 Reg
- 7 min read
Domain forwarding lets you send visitors to your main website, even if they’ve typed in a different address. You can be sure that anyone landing on an old or alternative domain gets directed...
- By Thom Harrison
- 6 min read
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
- By Thom Harrison
- 8 min read
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
- By Thom Harrison
- 11 min read
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
- By Alexandra Gavril
- 11 min read
How do you find the right keywords to use on your web pages? Which tools should you use to check the quality of the sites linking to yours? And how can you “spy”...
- By 123 Reg
- 4 min read
In this post Joel from digital marketing agency Attacat tells us what we need to do to adapt to Google’s mobile-first focus. Let’s start with two incontrovertible truths: 1) Google rules the roost...
- By Alexandra Gavril
- 15 min read
It has never been easier to build a great new website. And yet, getting that site to rise up to the top of the search results is a whole different story. Without the...
- By Alexandra Gavril
- 18 min read
A few years back… Keyword stuffing was an optimisation technique that would help in ranking higher. Now it can get you penalised. Pages with automatically generated content still ranked while today they’re getting...
- By Alexandra Gavril
- 8 min read
People who succeed with search engine optimisation (SEO) do two things very well: Firstly, they identify and implement the key SEO techniques that will pay off big down the road. Secondly, they know...
- By Alexandra Gavril
- 7 min read
So you’ve decided to do a website redesign to give it a more modern look and to provide a better experience to your visitors. That’s awesome – Google loves great experiences and rewards...
Business
Business
- By 123 Reg
- 6 min read
It’s a common mistake — even among professionals — to write product descriptions that only list features. Too often, copy ends up reading like a spec sheet rather than a story, leaving customers...
- By Thom Harrison
- 11 min read
AI is changing the way businesses get things done — and not just for the ‘big tech’ firms. In fact, small-to-medium sized business owners might be the ones set to gain the most...
- By Thom Harrison
- 11 min read
These days, having a website isn’t a choice — it’s essential. It’s the first place people look to find a business and see if you’re the real deal. Being online gives your brand...
- By Thom Harrison
- 10 min read
Google Ads is a tool that can put your business in front of customers who are searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) platform, it lets you run...
- By 123 Reg
- 2 min read
Brexit has already happened, and the transition period comes to an end on 1.1.21. You may need to make changes to your business to prepare for the changes that are coming at the...
- By Alexandra Gavril
- 4 min read
While there are more women than ever starting and leading businesses, female entrepreneurs still face some unique challenges. Fortunately, there are lots of supportive, inspirational women around the world who share strong, empowering...
- By Alexandra Gavril
- 5 min read
Editor’s note: Looking to launch a new online business but don’t know where to start when it comes to getting a website? 123 Reg will be explaining how to create a business website...
- By Alexandra Gavril
- 5 min read
Getting your offline business online can feel like a monumental task. If you’ve never done it before, it’s easy to spend months or even years reading blog posts and ebooks and joining webinars...
- By Alexandra Gavril
- 5 min read
Thinking of starting your own business but not sure you have what it takes to succeed? While a good business idea is always a good start, you will need much more than that...
- By Will Stevens
- 4 min read
On average, how many emails do you exchange with your remote team a week? And how much does it usually take you to brief everyone on new projects or goals you want to...
Online Marketing
Online Marketing
- By Thom Harrison
- 10 min read
Google Ads is a tool that can put your business in front of customers who are searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) platform, it lets you run...
- By Will Stretton
- 6 min read
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
- By Thom Harrison
- 8 min read
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
- By 123 Reg
- 5 min read
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
- By Alexandra Gavril
- 4 min read
Just as consumers are adjusting to social distancing, working from home, and navigating previously mundane tasks like buying groceries, businesses also need to adjust and find different ways to keep in touch with...
- By Alexandra Gavril
- 5 min read
When creating or redesigning a website, it’s often the homepage that gets most of the attention. Then the product and services pages. The FAQ page is usually overlooked or treated as an afterthought....
- By 123 Reg
- 6 min read
So many business owners lose sales because they don’t take the time to build trust and a relationship with visitors. They assume that if someone visits their site and doesn’t buy anything, it’s...
- By Alexandra Gavril
- 6 min read
Are you considering adding pop-ups to your site or blog, but aren’t sure whether they’ll work or, on the contrary, annoy and drive visitors away? Here’s the thing: when done right, pop-ups work....
- By Alexandra Gavril
- 7 min read
Small business owners often face tough decisions when it comes to choosing the right strategies or tools to establish or grow their presence online. One of these decisions may also be whether to...
- By Alexandra Gavril
- 5 min read
Are you planning to make online shopping available on your website, change your delivery fees or run a sale or promotion on your site? Do you want to let your customers know about...