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Recent Articles
Microsoft 365 isn’t just about email and Office apps anymore — it’s about helping your business work smarter, with AI-driven tools that save time and make a real difference. With powerful features built...
You’re building something special online — and whether you’re starting fresh or taking your offline business to the web, your domain name is more than just a web address. It’s how people find...
What does it actually take to get your business online — and how much is that going to cost? If you’re going it alone, these might feel like million-dollar questions. But knowing the...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Running an online business is bound to be time consuming. There are so many tasks that you need to tackle day to day. Thankfully, there are some fantastic tools available to help simplify...
Looking to get your side hustle off the ground but aren’t entirely sure where to begin? Although it may seem like a daunting task, there are plenty of affordable and easy-to-use tools that...
Imagine having no boss — the power to make effective decisions quickly, the opportunity to take on responsibility for all areas of a business, and the chance to make more money. Sounds great,...
Businesses of all sizes are obsessed with ranking well in Google search results. There’s a good reason for that – topping the results for a term relevant to your business can bring in...
You’ve decided it’s time get your business online. Now, you’re not doubt looking into the best option to: So, what’s the best way to create a website: use a website builder or hire...
If you had to book a service over the phone and your call was unanswered or you were forced to wait on hold, would you go somewhere else? According to research by GetApp,...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
SEO, or Search Engine Optimisation, is about making your website easier to find in search results. It helps people discover what you offer when they’re looking for it online. Many of the basics...
There are just too many small businesses out there that are getting swindled by search engine optimisation (SEO) agencies that are either crooked or completely ignorant of good SEO practices. This needs to...
When building a site, webmasters often get carried away with the design, colour scheme, fonts or rankings that they forget about the importance of search engine optimisation (SEO) best practices. These best practices...
If you’re launching a new site, finding out who your competitors are and understanding what they’re doing online is a must. By knowing what your rivals are doing in the search engine optimisation...
As a small business you know the importance of proper search engine optimisation (SEO). You’re probably hard at work every day trying to ensure that Google picks up the correct information about your...
On 24 July, news hit that Google had made changes to its local ranking algorithm. While there was no official announcement from Google, they did confirm the update with Search Engine Land (SEL)...
So you wake up one day and realise that your site’s rankings have dropped significantly. When you look closer, you find all these spammy links pointing to your site using keywords like Viagra...
Online Marketing
Online Marketing
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Google Analytics is a free in-browser app that helps you understand how your website is performing. It goes well beyond counting hits. If you have an online business, you can learn how visitors...
How are you currently trying to increase your online donations? Maybe you’re using Google ads or social media campaigns to attract more potential donors to your website. Or maybe you’re reaching out to...
Sadly, many professionals neglect their own portfolio websites. It’s understandable, considering they’d rather spend time working on client projects than on their own business. The problem with that is that they’re likely losing...
For years, doing well on Google meant building links from trustworthy websites. That’s still true. In fact, there’s no successful site out there that doesn’t have a good backlink strategy. But the internet...
From content marketing and social media campaigns to branding and strategy, it can be a challenge for many small business owners to succeed at online marketing while also focusing on growing their business....
Imagine if your non-profit organisation no longer had to worry about the seasonal drops in donations. Imagine if you could count on a reliable source of income even during down times. Here’s the...
Your small business has been running smoothly enough this year, but there’s always room for improvement. If you want to do better in 2019 – get more people talking about your business on...