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Recent Articles
Microsoft 365 isn’t just about email and Office apps anymore — it’s about helping your business work smarter, with AI-driven tools that save time and make a real difference. With powerful features built...
You’re building something special online — and whether you’re starting fresh or taking your offline business to the web, your domain name is more than just a web address. It’s how people find...
What does it actually take to get your business online — and how much is that going to cost? If you’re going it alone, these might feel like million-dollar questions. But knowing the...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Whether you’re a freelancer who wants to showcase your portfolio online, or a small business looking to sell more on the web, getting your first website live is an important step. The good...
Earning money from your own blog may seem like a far-fetched idea. But it’s not. You’ve surely stumbled upon at least a few stories of bloggers who started from scratch and later on...
A good website that’s optimised for search engines is a must for any online business, but did you know that a slow website could undo all your hard work? Site speed can impact...
WordPress is a popular content management system (CMS) that is used to create and update a website. Many popular websites are powered by WordPress, including this blog you’re reading right now. In this...
Often it can feel like starting a business is something for the young, but new research conducted on behalf of 123 Reg proves that isn’t the case. Half of over 40s have, or...
Creating a website and getting it online used to be difficult. You had to register a domain name, buy a web hosting package, and code your site from scratch. But things are different...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
SEO, or Search Engine Optimisation, is about making your website easier to find in search results. It helps people discover what you offer when they’re looking for it online. Many of the basics...
Search engine optimisation is all about online, the latest buzzwords, etc., right? Wrong. Natural search is very dependant upon natural use of language. Understanding how people use language will help you understand how...
As you probably know, last week Google’s head of webspam, Matt Cutts, announced a “minor” change to Google’s algorithm. Its purpose is to reduce the number of low-quality exact match domains (EMD) in...
URLs are important on-page SEO elements as we use them to travel from a page to another so they underpin your entire website. When you create a new site, create it with SEO...
So many web pages on the Internet have poor page titles like “Home”, About us”, “Services” or no titles at all. Web page titles are very important because these describe the content on...
Usability, links and content all have an impact on search engine rankings. Major search engines like Google, Yahoo and Bing are constantly trying to improve their algorithms so that web users find exactly...
Buying links is not the most effective technique to earn your way to the top rankings. SEOmoz CEO Rand Fishkin believes that paying for links is short-term and a waste of money because:...
Online Marketing
Online Marketing
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Google Analytics is a free in-browser app that helps you understand how your website is performing. It goes well beyond counting hits. If you have an online business, you can learn how visitors...
2017 has been an eventful year, with lots of changes in most aspects of digital marketing. But since we know how challenging it can be to keep up with all this information while...
If you’re running an ecommerce website, you should always be searching for ways to improve your sales. In this guide, we’ll look through some methods to entice more people to make a purchase...
Whether you’re fine-tuning your social presence, optimising your website or digging through data, relying on the right tools means saving time and maintaining your sanity at the same time. The problem is there...
You know how one minute you think you’ve nailed vlogging and the next you’re pulling your hair out wondering why your vlogs aren’t getting enough views? That’s marketing, and it moves fast. The...
In an age when being busy has become a status symbol, it can be a challenge to attract enough volunteers to your organisation. Even if you stand for a good cause, have a...
“I’d love to do content marketing, but my business is just too boring.” It’s an objection I’ve heard a number of times. But in reality, I think content marketing is something that every...