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Recent Articles
Microsoft 365 isn’t just about email and Office apps anymore — it’s about helping your business work smarter, with AI-driven tools that save time and make a real difference. With powerful features built...
You’re building something special online — and whether you’re starting fresh or taking your offline business to the web, your domain name is more than just a web address. It’s how people find...
What does it actually take to get your business online — and how much is that going to cost? If you’re going it alone, these might feel like million-dollar questions. But knowing the...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
If you’re looking to get a domain name for free, use a domain registrar that includes a free domain offer with their hosting and website builder plans. Just buy a product with such...
You worked hard building a great website that presents your brand in the best possible light. The navigation is simple. The content is clear and enticing. The images are high quality. If you’ve...
So you’ve settled on WordPress as your website platform of choice, but you can’t decide which theme you should use. You’ve scrolled through what seems like thousands of choices and you can’t make...
Every small business owner wants their website to be perfect. The truth is no website is perfect. But it can be successful if you put in the work and continuously tweak, polish, test,...
On 24th and 25th November, we attended Europe’s largest business event at Excel London: The Business Show. With over 25,00 visitors and more than 500 exhibitors, this year was the biggest one yet!...
A website is often your first chance to impress a potential customer and your first chance to build a lasting relationship with them. But if you’ve had your website for a few years...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
SEO, or Search Engine Optimisation, is about making your website easier to find in search results. It helps people discover what you offer when they’re looking for it online. Many of the basics...
Optimising a website for search engines is not easy and it’s a continuous process that takes time. Go through the most frequently asked questions on Search Engine Optimisation and find answers that can...
There has long been much debate about whether older domain names rank higher simply by age or more by having more chance of being indexed, linked and found, but even after Google’s most...
When you are starting a business, targeting the general public is hardly the way to go. You want to offer a product that satisfies a specific need. That’s why when you are targeting...
Local search is one of the easiest ways to drive traffic to your website. Google Place and Bing Local can help get your business up in the rankings of search engines for relevant...
Do you pay attention to the links in the search results? Years back, when spam wasn’t such a big issue, I hardly ever looked at the URL and the name of the website...
People have long debated whether SEO is compatible with an informative site? In truth they need to work together and it is vital you don’t over complicate matters by making SEO too big...
Online Marketing
Online Marketing
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Google Analytics is a free in-browser app that helps you understand how your website is performing. It goes well beyond counting hits. If you have an online business, you can learn how visitors...
We’ve all read the statistics on how video reaches three times more people and gets 20% more attention than regular blog posts. So if audiences crave video, and if video gets you noticed,...
Nine steps to running your first Christmas online marketing campaign Christmas is big business. This year, the average Briton expects to spend an average of £474 on presents alone. When you factor in...
As a small business owner, you’ve likely experienced big brand envy – that feeling you get when you see a big brand’s social media post go viral or when influencers with thousands of...
Coming up with ideas is hard. How often have you sat scratching your head trying to think of something new to cover on your blog? If you’re a dedicated writer, it’s probably a...
Having an active, high quality blog is key to building awareness and growing a successful business. But what if you don’t like to write blog posts and would rather do podcasts instead? Perhaps...
The online business landscape is in an almost constant state of flux. With so many changes it can be hard to keep up with the latest developments – especially if you’re a small...