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Recent Articles
Microsoft 365 isn’t just about email and Office apps anymore — it’s about helping your business work smarter, with AI-driven tools that save time and make a real difference. With powerful features built...
You’re building something special online — and whether you’re starting fresh or taking your offline business to the web, your domain name is more than just a web address. It’s how people find...
What does it actually take to get your business online — and how much is that going to cost? If you’re going it alone, these might feel like million-dollar questions. But knowing the...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Online security can feel like an overwhelming topic for the non-expert. Here are six statistics to help you understand the importance of online security, along with some simple tips to help you protect...
Blogging has a well-earned place in digital marketing strategy. Whether you’re a startup, an established business or a freelancer, it’s one of the most effective ways to grab the attention of potential customers...
One day you’re riding high in the Google rankings. The next thing you know, your site seems to have dropped. It can be a major worry, especially if Google drives a significant amount...
There’s no doubt that search engine optimisation (SEO) can be a challenging technique to master, especially when you’re busy running your own business. While its main purpose is quite simple – to help...
Looking to launch and market your own online business but don’t know where to start? You’ve come to the right place. In this webinar, you’ll learn how you can get a business website...
Do you have a friend who’s starting their own online shop? Or maybe you know a keen writer who is looking to start their own blog? If you do, you and your friend...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
SEO, or Search Engine Optimisation, is about making your website easier to find in search results. It helps people discover what you offer when they’re looking for it online. Many of the basics...
Creating a great website nowadays is child’s play. Getting it indexed by most search engines is where it gets tough. I have a website, now what? Having your website online is not enough....
Search Engine Optimisation is probably the biggest investment you can make in tweaking your website but if you needed proof that it isn’t a magic wand, take a look at the top search...
We’ve highlighted the SEO value in YouTube before, as the second largest search engine in the world, you are fool not to be featuring your brand, but it appears few people know about...
Google announced recently that it has improved the way sitelinks appear. The newer version is expanded and it’s presented as a column of relevant links. Now when people search for a site they...
However good your SEO, the key aim is always to get a higher listing in search engine directories. So when one of those search engines shares tips on optimising your site for SEO,...
The importance of labelling your images correctly for SEO purposes We publish articles on blogs to build authority and find search engine delight. We spend lots of time researching to come up with...
Online Marketing
Online Marketing
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Google Analytics is a free in-browser app that helps you understand how your website is performing. It goes well beyond counting hits. If you have an online business, you can learn how visitors...
Marketing isn’t a guessing game. The only way to create content and promotional messaging that truly engages your target audience is by defining your buyer personas first. What’s a buyer persona, you ask?...
Perhaps you’re starting a new business, or maybe you’re taking an existing business online for the first time. Toy might even be updating the content of an existing business site. Whatever situation you’re...
Whether you’re making a new website or redesigning an existing one for your business, you probably want to let the world know about it the moment it goes live. But how do you...
Do you worry that your business website isn’t good enough? That its flaws could mean you’re missing out on potential sales? The truth is, even leading businesses are always looking for ways to...
“I’ve got my website just way I want it,” he told me. “Green header and menu. A white background with a black font, Calibri, in 14pt. And I’ve got an image of some...
Spam is all over the internet. From your inbox to your blog comments, it’s likely that you encounter spam on a daily basis. And now there’s a new area of spam business owners...