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The LinkedIn professional networking platform has more than a billion members in 200 countries worldwide. Designed to put entrepreneurs, professionals, and talent in touch with each other, it can be an invaluable business...
Think like a Dragon. Know your numbers, your market, and your edge. These six questions could make or break your online business – whether you’re pitching for investment or just aiming to grow....
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
When you run a restaurant, café, or food truck, your talent is cooking. You can dice, slice, julienne, and whip up a jus with your eyes closed. What might not come quite as...
If you want your small business to thrive in 2021, it’s time to start planning your digital marketing strategy. But what should you focus on to attract, engage, and retain customers and generate...
High-quality content is and will remain essential for the growth of small businesses in 2021 and beyond. And the great thing about is that creativity and flexibility can win over big budgets. So,...
Brexit has already happened, and the transition period comes to an end on 1.1.21. You may need to make changes to your business to prepare for the changes that are coming at the...
Many small business owners shy away from website analytics. Why? Because it’s not the easiest subject to tackle. Many articles and resources out there are filled with jargon, which makes web analytics intimidating...
If your small business has gotten this far without a website, you might be wondering: do I really need one? Why get a website if my business is already doing well without it?...
Contrary to popular belief, marketing isn’t about constantly promoting your business, products and services, and asking people to consider buying what you’re selling. Instead, marketing involves influencing people’s buying decisions by educating, informing,...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk

SEO Advice
SEO Advice
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
Online Marketing
Online Marketing
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
The top two complaints after starting a new website? Why am I not getting traffic? and Why am I not making any sales? We’ve heard them a million times. As an enthusiastic small...
While blogging is a fantastic way to share information about your business and industry, to educate your audience and build trust, it’s a one-way street. You’re the only one doing the talking. But...
Do your customers love hearing from you? It’s a big question and one that can be crucial to your sales. Email marketing is a great way to stay in touch with people who’ve...
Live video is slowly being incorporated into many of the major social media channels, from Twitter’s Periscope to Instagram Live. But with 1.23 billion daily active users as of 2016, marketing on Facebook...
In this Swift 6, we’ll look at what you need to do to make sure people trust your small business. If people don’t trust you, then they won’t buy from you. By implementing...
The day has come: Google has launched expanded text ads. This is one of the biggest, most exciting change to Google Adwords since its launch, 16 years ago. The extra-long ads with double...