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Recent Articles
- By Hannah Smith
- 7 min read
Email marketing generates more than six billion pounds worldwide, and this sum is expected to rise to more than 13 billion by 2028. So how do small businesses get themselves a share of...
- By 123 Reg
- 6 min read
Thousands of domain transfers take place every year. If you’re thinking about doing the same, you might be wondering how difficult it all is — and whether it’s really worth the effort. In...
- By Thom Harrison
- 15 min read
Launching an online business has never been easier. You don’t need big upfront funding, and serious tech skills aren’t required. With the flexibility to set your own schedule and call the shots, this...
- By Hannah Smith
- 7 min read
The LinkedIn professional networking platform has more than a billion members in 200 countries worldwide. Designed to put entrepreneurs, professionals, and talent in touch with each other, it can be an invaluable business...
- By Thom Harrison
- 3 min read
Debug mode is a special setting in WordPress that reveals detailed error messages and warnings that are typically hidden from view. These messages provide clues about what’s going wrong behind the scenes, helping...
- By Thom Harrison
- 14 min read
SEO, or Search Engine Optimisation, is about making your website easier to find in search results. It helps people discover what you offer when they’re looking for it online. Many of the basics...
- By Thom Harrison
- 9 min read
Contact forms are a way to stay connected — giving anyone interested in who you are and what you do an easy step to get in touch. For those seeking in-depth insights, advanced...
- By Thom Harrison
- 8 min read
Robots.txt is a tiny file that sits at the root of your domain and helps search engines to understand which pages should (or shouldn’t) show up in search results. And it isn’t something...
- By Thom Harrison
- 9 min read
The UK boasts the third largest e-commerce market in the world. In such a competitive landscape, a strong and protected brand identity is essential for success. In this article, we’ll take a look...
- By Thom Harrison
- 8 min read
Ever wondered how typing a simple website name seems to magically take you to the right place? The answer lies in the Domain Name System (DNS) and Nameservers. Understanding what happens behind the...
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Domains
Domains
- By 123 Reg
- 6 min read
Thousands of domain transfers take place every year. If you’re thinking about doing the same, you might be wondering how difficult it all is — and whether it’s really worth the effort. In...
- By 123 Reg
- 11 min read
You’re building something special online, and whether you’re starting fresh or taking your offline business to the web, your domain name is more than just a web address: it’s how people find you,...
- By Thom Harrison
- 9 min read
The Top-Level Domain (TLD) is the last part of your domain name — like the “.co.uk” in mybusiness.co.uk. But it’s more than a few letters after a dot. That little ending plays an...
- By 123 Reg
- 4 min read
So, you’ve got yourself a domain name? Brilliant! You’re now one step closer to building your brand online — be that to show off your skills as a freelancer or to sell your...
- By Alexandra Gavril
- 8 min read
Isn’t it frustrating when you come up with the perfect name for your business and then, after you run a search, find out that the domain name it already taken? And what’s worse,...
- By Tim Fuell
- 2 min read
Staying in front of the competition can be a constant journey but the introduction of new generic top level domains (gTLDs) offers you the chance to overtake your rivals in the online race...
- By Tim Fuell
- < 1 min read
Centuries ago, the ninja were highly trained specialists, used for high-level operations – do you have ninja type expertise you want to promote? The .ninja domain name is here and the perfect way...
- By Tim Fuell
- 2 min read
There’s a new gTLD for almost everything and anything, so instead of spiraling into a depression surrounded by wet weather and another day at work, why not think about a new project to...
- By Thomas Costello
- 2 min read
The past couple of months have been a very exciting time for both the domain industry and 123-reg. The start of the year saw the launch of new gTLDs and just 5 months...
- By Tim Fuell
- 2 min read
350 Exhibitors, 250 seminars, 170 workshop sessions, 2 days and one memorable event. The 31st Business Show at Excel, London at the end of last week was another busy and exciting time for...
SEO Advice
SEO Advice
- By Thom Harrison
- 6 min read
Google AI Mode has landed in the UK, and it’s already changing how people search online. Instead of a long list of website links to scroll through, searches now return answers written by...
- By Thom Harrison
- 8 min read
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
- By Thom Harrison
- 11 min read
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
- By Thom Harrison
- 8 min read
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
- By Alexandra Gavril
- 4 min read
Google searches could soon look very different. The search engine giant has been testing and making several changes to its search engine results page (SERP) in its continuous attempt to make the search...
- By Alexandra Gavril
- 9 min read
We’ve seen significant changes over the past few years when it comes to search engine optimisation (SEO) and ranking factors. The rules for effective SEO are no longer the same which means that...
- By Alexandra Gavril
- 13 min read
In the early days of search engine optimisation (SEO), keywords and keyword density were hot topics. You could stuff your website with keywords and meta tags, and it would rank well in the...
- By Nick Leech
- < 1 min read
To help you on #MicroBizMattersDay, I’ve put together an eight-minute video on search engine optimisation tools. If you’ve got any questions about anything that’s covered in the video, either leave a comment below...
- By Alexandra Gavril
- 4 min read
While you may be on alert for changes in Google’s algorithms, you might have missed a few over the year. With Google frequently updating its algorithms and your busy workload, sometimes critical updates...
- By Nick Leech
- 5 min read
Search engine optimisation (SEO) is a great way to help attract new customers to your online business. But to get SEO right, you need to use the right tools. In this guide, I’ll...
Business
Business
- By Thom Harrison
- 15 min read
Launching an online business has never been easier. You don’t need big upfront funding, and serious tech skills aren’t required. With the flexibility to set your own schedule and call the shots, this...
- By Hannah Smith
- 7 min read
The LinkedIn professional networking platform has more than a billion members in 200 countries worldwide. Designed to put entrepreneurs, professionals, and talent in touch with each other, it can be an invaluable business...
- By 123 Reg
- 7 min read
Think like a Dragon. Know your numbers, your market, and your edge. These six questions could make or break your online business – whether you’re pitching for investment or just aiming to grow....
- By Will Stretton
- 6 min read
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
- By 123 Reg
- 2 min read
The alarm rings. Time to roll out of bed. Time to do it all again. It’s your business, after all, and the job won’t get done by itself. You love your business. It’s...
- By 123 Reg
- 6 min read
If you’re thinking of starting your own business, it’s perfectly natural to wonder: “Is it worth it?” If you’re already in among it, you still may pause occasionally and ask: “Is it worth...
- By 123 Reg
- 2 min read
When you contact a business via email, you’ll notice that the email address references the brand throughout. So, for example, email@myfancystoreshoe.com. Rarely, do you see a business using a generic email address like...
- By Alexandra Gavril
- 5 min read
You want to start a small business but there’s one thing that’s holding you back. You don’t know to position your business on the market. Should you aim for the masses or should...
- By Alexandra Gavril
- 5 min read
Starting off a career as a freelancer, whether you’re a copywriter, a photographer or an accountant, is not easy. One of the most challenging parts of freelancing is finding and landing your first...
- By Alexandra Gavril
- 6 min read
Anyone can start a business online, right? You come up with a brilliant idea, build your product or put together a list of products and services you want to sell, get a website...
Online Marketing
Online Marketing
- By Will Stretton
- 6 min read
No one understands your business like you, but understanding your customers is an entirely different ball game. Even if you have some notion of who they are and how to cater to their...
- By Thom Harrison
- 8 min read
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
- By Thom Harrison
- 9 min read
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
- By 123 Reg
- 5 min read
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
- By Alexandra Gavril
- 5 min read
Attracting lots of new visitors to your website is great. But you know what’s better? Enticing them to return. Because if they return, it means they’re interested in what you’re selling so you...
- By Alexandra Gavril
- 5 min read
For a few years now, a statistic has been floating around that the average person’s attention span is shorter than that of a goldfish, which is about eight to nine seconds. But is...
- By Alexandra Gavril
- 5 min read
Instagram has become one of the top social networks used by consumers to discover, research, and talk about new products. Businesses around the world, from big brands to startups and local mom-and-pop shops,...
- By Alexandra Gavril
- 5 min read
The promise of search advertising is that you can show ads where you target selected keywords and only pay when users searching for those keywords on Google click on your ads. It seems...
- By Alexandra Gavril
- 5 min read
As a small business owner, you probably can’t afford elaborate and expensive marketing tactics. And if you’re on a limited budget, growing your business might seem impossible. So, how can you promote your...
- By Alexandra Gavril
- 5 min read
Every time you publish and promote a fantastic piece of content, it gets the attention of your audience. People come to your blog or site to read, share and comment on it. Unfortunately,...